Whether or not you’re jumping on the bandwagon, native advertising is in full motion. Big stories will appear this year on what works and what doesn’t. But before we get all shook up, let’s take a closer look at what native advertising represents to marketers and viewers in 2014.
Social media is full of memes and buzzwords, but ‘content marketing’ is not one of them. In 2013, content marketing defined how brands reached hearts and earned trust online. This year we expect content marketing to be bigger than ever. Here’s the scoop on what to expect, and how content marketing connects values and enjoyable stories to your products.
We take a quick look back at some of our highlights and successes from the past year.
We publish daily to bring you hot topics and expert advice in social marketing. Today, we look back at our readers’ favorite Socialbakers stories in 2013. Recap some of the big announcements, techniques and infographics published right here.
As we near the end of 2013 and start making resolutions for the New Year, it’s time to shed some light on the sometimes obvious essentials. In preparation for the New Year’s hype, we’ve put together a list of the Top 7 Things a Social Media Manager should do daily in 2014.
With every passing year we discover more and more about the way people interact with each other online. So far we’ve seen brand to fan interaction increase at a higher rate than ever with new trends in social customer care as well as many new experience-changing features to our favorite social media platforms. After a careful analysis of data from the previous year, Socialbakers CEO, Jan Rezab, clues us in on his expectation for 2014 in ten simple points to delve deeper into before the new year begins.
Gaming, smartphones and tablets, oh my! The top electronics this Christmas vary in size and shape, but all introduce an exciting new wave of mobile and online media. We decided to come up with our own Top 10, and because we love data we couldn’t just cherry pick! Below is the Socialbakers Top 10 Gadgets This Christmas based on 24 hours of Twitter mentions.
This year has been a learning lesson for those of us in social media. Just by watching a simple analytics chart, one could see where the social sphere is headed - especially when it comes to brand communications. Instead of long and drab charts or lists, the Socialbakers team decided to make this year easy on the social addicts out there and make a video instead - after all, social is more popular than TV!
For our third round of Engage Highlights, we’re putting the spotlight on world-class experts in social content and customer care. Get reacquainted with Sam Wilson, Katy Phillips and Virginie Cleve as they represent their brands and tell their stories at Engage NYC 2013.
For the holiday season, social media managers are thinking about the best ways to drive engagement and return on investment from their Pages. We’ve taken a look at some of the best content created for Black Friday by retailers and e-commerce Pages, and their activity last Christmas, to come up with our Top 10 tips for high performance this holiday season.