Promoted posts on the Facebook news feed means brands have more control of their social advertising. But being able to boost content does not necessarily reach more fans. Find out why quality content and ad optimization are now more important than ever.
We took a look at brand Pages to see whether having an open or closed wall affects Engagement Rates and found some interesting results!
Socialbakers Stacks Up the G20 Leaders' Engagement on Facebook
As we are approaching the federal elections in Australia, the tension is building up on Facebook. Check out how the strongest candidates measure up in our infographic!
Last week Socialbakers conducted a huge survey to find out how brands all over the world manage their social media. We’ll be releasing exclusive results to the brands that took part, but in the meantime here’s just a small taste of the information we found…
Are your fans communicating with each other? We took a look at the volume of fan-to-fan interactions on brands’ Facebook Pages to assess the strength of their communities and see if they are truly social, or just communicating with the brands themselves.
Fashion trends and consumer behavior impact the market, and so do trends on Facebook. Check out Socialbakers’ stats on when Page admins tend to post content and run campaigns, and how users are responding to these social trends.
They say that sharing is caring. But on which brand pages do fans show the most love?
Last week we focused on the most common mistakes that social marketers make when creating Facebook Ads. As promised, we’ve brought you some useful tips in posting the most effective ad for your brands.
Facebook updated its Promotion guidelines, affecting the way brands can run contests and sweepstakes. Read all about it!