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Latest Stories in our Social Media Newsroom

Why Brands Need to Monitor Social Media 24/7 image

Why Brands Need to Monitor Social Media…

For brands, a social media presence is a necessity these days. From providing services to selling merchandise to connecting customers across platforms, social media has become an indispensable part of the modern business landscape. For customers, this also means that brands seem available to answer urgent demands or questions at all times.

Social Customer Care
Social Marketing Gets Smart at Engage London 2014 image

Social Marketing Gets Smart at Engage…

Are you ready for Engage London 2014? We're bringing together the world's best in social marketing, and the freshest insights, delivered personally on one stage. For us engagement isn’t just a buzzword, it’s an imperative. If you’re not engaged, you’re not a social marketer! Read on to see how this topic and more will be presented at our hotly anticipated conference – Engage London 2014.

Finding The Right Engagement Rate for your Facebook Page in 2014 image

Finding The Right Engagement Rate for…

Not all brands are created equal, and neither are the definitions of social media success. Finding the right engagement rate for your brand’s Facebook page largely depends on these factors: fan size, post frequency and industry. Using data from over 43,000 Facebook Pages of various sizes and industries, we’ve identified healthy engagement rates to help benchmark your brand and better quantify social media success this year. After all, we’re not all selling sexy cars (you'll see) - so it's time we stopped acting like user engagement is a one-size-fits-all metric.