In the lead up to Engage NYC 2013, we’re recognizing a brand which has mastered the art of social care: Samsung who recently reached 25 million fans on Facebook in Europe. It seems 3.5% of Europe’s population have one thing in common--they’re all fans of Samsung on Facebook, making the preeminent electronics company the number one brand on the old continent.
We're excited to announce that we have appointed Neil Weston as the new Chief Operating Officer of Socialbakers.
Yes, Engage NYC 2013 is this week! On Thursday November 21, some of the world’s leading innovators in social marketing will share one stage and deliver their stories, insights and techniques. In anticipation for the event, we take a look back at previous Engage conferences, some highlights and summaries of what has become a major social media event.
The US is a crucial force in the global economy. But how does it fare in terms of social customer care? We decided to investigate, and pitted the country against a somewhat similar market, the UK, to see how they measure up. The results were not that pretty:
We’re really excited to announce our all-star lineup of speakers for Engage NYC 2013! We’ve brought together some of the leading social media innovators from around the world. On one stage, they will divulge their secrets for creating the best social content, social advertising and segmentation, and social customer care. See below for a who’s who at Engage.
Social media has introduced whole new dimensions to marketing. With streams and timelines, profiles and pages, and hundreds of millions of viewers all over the world - marketers can sometimes feel overwhelmed. But the better you know your social media platforms, the more precise you can be with your targeting and content.
Twitter has gone public! To celebrate one of the most anticipated IPO launches in social media and business, we share some thoughts and insights on why advertisers should make full use of the platform. It not only makes strategic sense, but the numbers show Twitter to be an even bigger social player in the near future.
Have you ever wondered if you are doing a good job with targeting your ads? Or how others are doing it? If you are, here’s a few facts that will help you gain some perspective and improve your advertising efforts.
Ever want to know how to start a social customer care team? Socialbakers shows you how in 3 easy steps.
Great content is key to the success of any brand’s social media efforts. But what steps are essential toward creating content that works? Read on for some helpful pointers on achieving brand success on social media.