To see the current state of social customer care in the US, look no further than the recent Polar Vortex. Early this January, the frosty calamity gripped most of America in its icy spell, posing a huge test for the social media teams of both airlines and airports. The awful weather conditions wreaked havoc for everyone in the industry, leaving thousands of flights cancelled, airports shut down, and many passengers confused, frustrated, and furious. But because this is 2014, instead of dialing the phone for customer service, a large number of travelers took to the web with their polar problems.
Three years ago, we noticed that brands were not seizing the opportunity to do good social customer care. So, we created the Socially Devoted quarterly reports and awards, to talk about the progress of the industry and reward the best practices of devoted brands.
Great news for social media professionals everywhere. Socialbakers’ popular free monthly Social Marketing Reports (previously called regional and industry reports) have gotten even better with the latest December 2013 release, available now. In addition to the Facebook stats you’ve always gotten, you can now see social media results for Twitter and YouTube – still all FREE!
Now that 2014 is in full swing, the number one New Year’s resolution for social media managers should be to get a fuller understanding of their Facebook metrics.
Whether or not you’re jumping on the bandwagon, native advertising is in full motion. Big stories will appear this year on what works and what doesn’t. But before we get all shook up, let’s take a closer look at what native advertising represents to marketers and viewers in 2014.
Social media is full of memes and buzzwords, but ‘content marketing’ is not one of them. In 2013, content marketing defined how brands reached hearts and earned trust online. This year we expect content marketing to be bigger than ever. Here’s the scoop on what to expect, and how content marketing connects values and enjoyable stories to your products.
We take a quick look back at some of our highlights and successes from the past year.
We publish daily to bring you hot topics and expert advice in social marketing. Today, we look back at our readers’ favorite Socialbakers stories in 2013. Recap some of the big announcements, techniques and infographics published right here.
As we near the end of 2013 and start making resolutions for the New Year, it’s time to shed some light on the sometimes obvious essentials. In preparation for the New Year’s hype, we’ve put together a list of the Top 7 Things a Social Media Manager should do daily in 2014.
With every passing year we discover more and more about the way people interact with each other online. So far we’ve seen brand to fan interaction increase at a higher rate than ever with new trends in social customer care as well as many new experience-changing features to our favorite social media platforms. After a careful analysis of data from the previous year, Socialbakers CEO, Jan Rezab, clues us in on his expectation for 2014 in ten simple points to delve deeper into before the new year begins.