Social Marketing Blog

A Dash of Social: Bakers Get Mixing on Facebook

A Dash of Social: Bakers Get Mixing on Facebook image

Amateur bakers all over tuned in to The Great British Bake Off on Tuesday. Pre-heated by the upcoming finale, their excitement for the fourth season’s last showstopper is evident by its fan growth on Facebook. Being a kind of bakers ourselves, we thought to compare the fan impact of GBBO to that of MasterChef, another preeminent cooking show on British TV.

Socially Devoted: Top 10 Brands to Answer Demand in Social Care

Socially Devoted: Top 10 Brands to Answer Demand in Social Care image

This week we’re recognizing the most Socially Devoted brands for Q3 2013. Our industry standard awards brands for exceptional performance in social customer care. Over the last quarter, demand has increased dramatically. More customers are expecting care on social media, and expecting it fast. But are brands able to keep up?

Top Brands Adapt to Booming Demand for Social Customer Care

Top Brands Adapt to Booming Demand for Social Customer Care image

Since we released our first Socially Devoted results in 2011, more brands and customers are beginning to realize the importance of social customer care. And along with this, we’ve seen the demand for customer care from users on Facebook and Twitter grow enormously. In fact, just in the last year, from Q3 2012 until now (Q3 2013), we’ve found that the number of questions asked on Facebook has increased by over 56%.

Why Attend ENGAGE NYC 2013?

Why Attend ENGAGE NYC 2013? image

Everyone at Socialbakers is really excited about this year’s Engage conference, taking place on November 21st in New York city. So why come? Well I think that there are three things that you’ll get from attending Engage NYC 2013:

Facebook Basics: Boosting and Targeting Posts

Facebook Basics: Boosting and Targeting Posts image

With the launch of Ad Analytics, we’ve been talking lots about social advertising on Facebook. The News Feed gives marketers great targeting potential. But unless you provide fantastic content and know how to boost properly, all of your efforts are wasted. Here’s a how-to on boosting your posts.

Engage 2014 New York by Socialbakers