Gert Wim ter Haar, Social Media Hub Manager of KLM, the most Socially Devoted brand on Facebook, is part of a team of 100 social media employees, managing KLM’s 24/7 customer care service in nine different languages the world over. Socialbakers CEO Jan Rezab, interviews him to find out how the Dutch airline achieves such great results.
We continue to emphasize the importance of responding to followers on Twitter and are thrilled to see that brands are increasingly adopting this platform into their social customer care. But let’s have a look at just how fast brands are responding to their customers.
Once you operate top class social customer care on Twitter, what are the next steps? Guest blogger Jakub Hrabovsky, CEO of Manage Social, discusses what it takes to move your brand to the next level.
This infographic shows industries and brands that provide the best level of social customer care on Twitter. Did yours make it to the Socially Devoted ranking?
Luca Benini brings deep sales leadership and marketing software expertise gained at Yahoo!, comScore, and Salesforce Buddy Media.
Facebook decided to bring conversations to the forefront with their recent rollout of hashtags. But just how hot are hashtags over Facebook and Twitter? We took a look at how fast brands have been adopting them and how they compare to their frequency on Twitter.
Each quarter, we release a ranking of the most responsive industries on Facebook, so that you can benchmark your level of customer care against the market standards. Check out the latest results for Q2!
It´s been a year since we´ve introduced Socially Devoted as a customer care standard and we were the first company to bring metrics to measure social customer care performance.
We surveyed some of the world’s most Socially Devoted companies to find out how they manage their social media. In which departments do the teams sit? How many people does it take to build a successful team? Find out this and much more….
Socialbakers has been measuring how well brands performed in terms of social customer care for over a year now. Take a look at our results and see how brands have become more Socially Devoted.