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Latest Stories in our Social Media Newsroom

Rules of Engagement: Meet the Social Marketing Masters at Engage London 2014 image

Rules of Engagement: Meet the Social…

Last year, social ad spend increased by 54%. And yet, according to a recent Socialbakers survey, a startlingly low number of marketers are taking steps for effective analytics and engagement. It’s discoveries like this that keep us up at night. That’s why we’re inviting marketers from around the globe – including you – to Engage London 2014. On April 30th, we’re hosting the finest practitioners in social marketing: KLM Royal Dutch Airlines, Renault, Google +, Lenovo, AO.com and more! We've also added speakers from two of the most important social networks in the world - Twitter and Youtube!

The State of Social Advertising 2014 image

The State of Social Advertising 2014

Socialbakers surveyed over 500 marketing professionals, spanning 82 countries and 20 industries to better understand where social media is heading in 2014. The State of Social Marketing, Part One, concerned the priorities and practices of marketers. Part Two defines the state of social media advertising, from how Fortune 500 companies operate with no social advertising budget to why Twitter struggles to attract advertisers.