Social Marketing Blog

Socially Devoted Q4 Results Are In: Brands Raise the Bar for Social Care

Socially Devoted Q4 Results Are In: Brands Raise the Bar for Social Care image

It’s time. We’re excited to announce the Socially Devoted results are in for the last quarter of 2013. Socially Devoted is Socialbakers’ quarterly review of Social Customer Care activity on Facebook and Twitter. It looks at how well companies respond to social care requests around the world and sets benchmarks against the top brands, industries, and countries. It’s the globally-respected standard for companies that do social customer care well.

Super Bowl 2014 Advertisers Hit the Gridiron

Super Bowl 2014 Advertisers Hit the Gridiron image

The NFL playoffs may have just ended, but in addition to the Broncos and Seahawks match up, there’s another frantic battle being fought. With millions of dollars already spent on this year’s game, the annual slug-fest between some of the biggest advertisers in the world has already begun, each with one goal – to have the most effective and engaging Super Bowl ad on February 2nd.

Airlines vs. the Polar Vortex: A Chilling Socially Devoted Study

Airlines vs. the Polar Vortex: A Chilling Socially Devoted Study image

To see the current state of social customer care in the US, look no further than the recent Polar Vortex. Early this January, the frosty calamity gripped most of America in its icy spell, posing a huge test for the social media teams of both airlines and airports. The awful weather conditions wreaked havoc for everyone in the industry, leaving thousands of flights cancelled, airports shut down, and many passengers confused, frustrated, and furious. But because this is 2014, instead of dialing the phone for customer service, a large number of travelers took to the web with their polar problems.

Introducing Socialbakers’ All New Social Marketing Reports

Introducing Socialbakers’ All New Social Marketing Reports image

Great news for social media professionals everywhere. Socialbakers’ popular free monthly Social Marketing Reports (previously called regional and industry reports) have gotten even better with the latest December 2013 release, available now. In addition to the Facebook stats you’ve always gotten, you can now see social media results for Twitter and YouTube – still all FREE!

What Elvis Doesn't Know About Native Ads (But We Do)

What Elvis Doesn't Know About Native Ads (But We Do) image

Whether or not you’re jumping on the bandwagon, native advertising is in full motion. Big stories will appear this year on what works and what doesn’t. But before we get all shook up, let’s take a closer look at what native advertising represents to marketers and viewers in 2014.

Content Marketing: How to Tell Your Brand’s Story in 2014

Content Marketing: How to Tell Your Brand’s Story in 2014 image

Social media is full of memes and buzzwords, but ‘content marketing’ is not one of them. In 2013, content marketing defined how brands reached hearts and earned trust online. This year we expect content marketing to be bigger than ever. Here’s the scoop on what to expect, and how content marketing connects values and enjoyable stories to your products.