Bitcoin might be the least understood story making headlines this year, but the digital currency is turning heads from the deep web to the US Senate. Whether you’re stocking up on Bitcoin, or awaiting a crash, our study reveals an interesting correlation between Bitcoin’s value and activity on social media.
In Sharing Brand’s Stories, the final session at Engage NYC 2013 on November 21, we were honored to welcome onstage Intel’s Jennifer Lashua and Pernod Ricard’s Jeremie Moritz. Both discussed the challenges of “glocal” social media publishing, that is global brand appeal with local insights. See below for complete videos of their presentations and panel discussion!
Created by marketers in 2005, Cyber Monday is the e-commerce counterpart to Black Friday. E-commerce brands, from large (such as Amazon and eBay) to small, offer customers majorly discounted prices on things such as electronic goods, or on the price of delivery. For e-commerce brands, the two days function as a double opportunity to make a ton of sales. But how does their strategy and their success differ from Friday to Monday?
We look into how companies in both Retail and E-Commerce brands in the U.S are handling the demand in the build-up towards Black Friday.
Engage NYC 2013 was our biggest social media event of the year. We got to hear from leading brands and agencies in social care, and learned their stories and insights on creating some of the world’s best digital content and service. There were so many excellent presentations we couldn’t possibly pick a favorite, but here are two highlights we’d like to share. Look out for more Engage highlights coming soon!
Black Friday is the day that one third of all Americans go shopping – with an estimated $11.4 billion spent on that day alone in 2012 in the retail sector. When combined with Cyber Monday, it’s claimed by Deloitte that 47% of us will be shopping online during this time.
Christmas has come early for gamers. Powering up in living rooms around the world, the next generation of consoles from Sony and Microsoft have set record sales ahead of the holiday season. The brands campaigned heavily leading up to their big launches this month, but which had the most impact on Fans? See the infographic below!
Socialbakers is honored to be recognized in a video testimony given by Avast, provider of full-featured antivirus software serving 200 million users worldwide. To achieve their social media goals and engage such an immense user base, Avast has used Builder, our social publishing and optimization platform. See the video below!
Using YouTube to reach your Fan’s can be a tricky proposition. Done right, and you can create something that your audience will remember for a long time after, and will want to share with their friends. Videos have the potential to really go viral. But how long should a video be? Make it too long, and people will be yawning and looking for something more interesting to occupy their time. Make it too short, and you might risk your content being easily forgettable and your message undelivered.
Last Thursday, we hosted the international conference on social media marketing in New York City. Engage NYC 2013 brought speakers and attendees from all corners of the world. Industry innovators shared their experiences, including successes and mistakes they learned while growing their engagement with their fans and customers. We also learned about new trends and looked at tools for the future of social marketing.