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Latest Stories in our Social Media Newsroom

How Engagement and Social Interactions Correlate with Reach image

How Engagement and Social Interactions…

Recently, we explained how we now recommend using Interactions rather than Engagement Rate as the best Facebook Page performance metric. As a result of this, we’re now issuing a set of blog posts studying Interactions at a deeper level, to give you a better understanding of this change. Here, we take a look at Interactions and their relationship to Reach in order to see how the two correlate.

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