Social Marketing Blog

Brand Stories from Engage 2013: Telstra and AO.com

Brand Stories from Engage 2013: Telstra and AO.com image

Engage NYC 2013 was our biggest social media event of the year. We got to hear from leading brands and agencies in social care, and learned their stories and insights on creating some of the world’s best digital content and service. There were so many excellent presentations we couldn’t possibly pick a favorite, but here are two highlights we’d like to share. Look out for more Engage highlights coming soon!

PlayStation 4 and Xbox One Compete for Affection on Facebook

PlayStation 4 and Xbox One Compete for Affection on Facebook image

Christmas has come early for gamers. Powering up in living rooms around the world, the next generation of consoles from Sony and Microsoft have set record sales ahead of the holiday season. The brands campaigned heavily leading up to their big launches this month, but which had the most impact on Fans? See the infographic below!

Avast Builds a Community of 3.4 Million Fans With Socialbakers

Avast Builds a Community of 3.4 Million Fans With Socialbakers image

Socialbakers is honored to be recognized in a video testimony given by Avast, provider of full-featured antivirus software serving 200 million users worldwide. To achieve their social media goals and engage such an immense user base, Avast has used Builder, our social publishing and optimization platform. See the video below!

Videos Under Two Minutes Generate the Most YouTube Views

Videos Under Two Minutes Generate the Most YouTube Views image

Using YouTube to reach your Fan’s can be a tricky proposition. Done right, and you can create something that your audience will remember for a long time after, and will want to share with their friends. Videos have the potential to really go viral. But how long should a video be? Make it too long, and people will be yawning and looking for something more interesting to occupy their time. Make it too short, and you might risk your content being easily forgettable and your message undelivered.

A Quick Look Back at Engage NYC 2013!

A Quick Look Back at Engage NYC 2013! image

Last Thursday, we hosted the international conference on social media marketing in New York City. Engage NYC 2013 brought speakers and attendees from all corners of the world. Industry innovators shared their experiences, including successes and mistakes they learned while growing their engagement with their fans and customers. We also learned about new trends and looked at tools for the future of social marketing.