Social Marketing Blog

Twitter IPO, Social Advertising and Customer Care

Twitter IPO, Social Advertising and Customer Care image

Twitter has gone public! To celebrate one of the most anticipated IPO launches in social media and business, we share some thoughts and insights on why advertisers should make full use of the platform. It not only makes strategic sense, but the numbers show Twitter to be an even bigger social player in the near future.

Socially Devoted: Top 10 Fastest and Most Responsive Countries

Socially Devoted: Top 10 Fastest and Most Responsive Countries image

Socially Devoted is a Socialbakers initiative which awards the best performing brands in social customer care. For Q3 2013, we’re serving the freshest data on devotees to see how they’re answering demand. We’ve organized a list of the top 10 countries with the best Response Rates, and Fastest Response Times, on Facebook. The results may surprise you. See who made our lists!

Facebook Hashtags: How Much is Too Much?

Facebook Hashtags: How Much is Too Much? image

To the delight of marketers, last June Facebook integrated hashtag functionality within posts. We wanted to know how they’re performing. So, from August through September we studied 233,866 posts that included hashtags from 10,000 of the most popular Facebook pages.

Engage 2014 New York by Socialbakers