Social Marketing Blog

Socially Devoted: Top 10 Fastest and Most Responsive Countries

Socially Devoted: Top 10 Fastest and Most Responsive Countries image

Socially Devoted is a Socialbakers initiative which awards the best performing brands in social customer care. For Q3 2013, we’re serving the freshest data on devotees to see how they’re answering demand. We’ve organized a list of the top 10 countries with the best Response Rates, and Fastest Response Times, on Facebook. The results may surprise you. See who made our lists!

Facebook Hashtags: How Much is Too Much?

Facebook Hashtags: How Much is Too Much? image

To the delight of marketers, last June Facebook integrated hashtag functionality within posts. We wanted to know how they’re performing. So, from August through September we studied 233,866 posts that included hashtags from 10,000 of the most popular Facebook pages.

A Dash of Social: Bakers Get Mixing on Facebook

A Dash of Social: Bakers Get Mixing on Facebook image

Amateur bakers all over tuned in to The Great British Bake Off on Tuesday. Pre-heated by the upcoming finale, their excitement for the fourth season’s last showstopper is evident by its fan growth on Facebook. Being a kind of bakers ourselves, we thought to compare the fan impact of GBBO to that of MasterChef, another preeminent cooking show on British TV.

Socially Devoted: Top 10 Brands to Answer Demand in Social Care

Socially Devoted: Top 10 Brands to Answer Demand in Social Care image

This week we’re recognizing the most Socially Devoted brands for Q3 2013. Our industry standard awards brands for exceptional performance in social customer care. Over the last quarter, demand has increased dramatically. More customers are expecting care on social media, and expecting it fast. But are brands able to keep up?

Top Brands Adapt to Booming Demand for Social Customer Care

Top Brands Adapt to Booming Demand for Social Customer Care image

Since we released our first Socially Devoted results in 2011, more brands and customers are beginning to realize the importance of social customer care. And along with this, we’ve seen the demand for customer care from users on Facebook and Twitter grow enormously. In fact, just in the last year, from Q3 2012 until now (Q3 2013), we’ve found that the number of questions asked on Facebook has increased by over 56%.

Engage 2014 New York by Socialbakers