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Latest Stories in our Social Media Newsroom

Social Marketing Gets Smart at Engage London 2014 image

Social Marketing Gets Smart at Engage…

Are you ready for Engage London 2014? We're bringing together the world's best in social marketing, and the freshest insights, delivered personally on one stage. For us engagement isn’t just a buzzword, it’s an imperative. If you’re not engaged, you’re not a social marketer! Read on to see how this topic and more will be presented at our hotly anticipated conference – Engage London 2014.

Finding The Right Engagement Rate for your Facebook Page in 2014 image

Finding The Right Engagement Rate for…

Not all brands are created equal, and neither are the definitions of social media success. Finding the right engagement rate for your brand’s Facebook page largely depends on these factors: fan size, post frequency and industry. Using data from over 43,000 Facebook Pages of various sizes and industries, we’ve identified healthy engagement rates to help benchmark your brand and better quantify social media success this year. After all, we’re not all selling sexy cars (you'll see) - so it's time we stopped acting like user engagement is a one-size-fits-all metric.

Rules of Engagement: Meet the Social Marketing Masters at Engage London 2014 image

Rules of Engagement: Meet the Social…

Last year, social ad spend increased by 54%. And yet, according to a recent Socialbakers survey, a startlingly low number of marketers are taking steps for effective analytics and engagement. It’s discoveries like this that keep us up at night. That’s why we’re inviting marketers from around the globe – including you – to Engage London 2014. On April 30th, we’re hosting the finest practitioners in social marketing: KLM Royal Dutch Airlines, Renault, Google +, Lenovo, AO.com and more! We've also added speakers from two of the most important social networks in the world - Twitter and Youtube!

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