Social Marketing Blog

Facebook Pages Without Direct Message Button Get 5X More Wall Posts

Facebook Pages Without Direct Message Button Get 5X More Wall Posts image

Back in 2012, Facebook put a button on brand’s Walls that gives users the opportunity to send a direct message to the brand. Brands have the option to enable or disable the feature. We looked at the data and found that Pages without a direct message button receive 5X more wall posts than those with a button. What does this mean?

Rules of Engagement: Meet the Social Marketing Masters at Engage London 2014

Rules of Engagement: Meet the Social Marketing Masters at Engage London 2014 image

Last year, social ad spend increased by 54%. And yet, according to a recent Socialbakers survey, a startlingly low number of marketers are taking steps for effective analytics and engagement. It’s discoveries like this that keep us up at night. That’s why we’re inviting marketers from around the globe – including you – to Engage London 2014. On April 30th, we’re hosting the finest practitioners in social marketing: KLM Royal Dutch Airlines, Renault, Google +, Lenovo, AO.com and more! We've also added speakers from two of the most important social networks in the world - Twitter and Youtube!

February Instagram Report

February Instagram Report image

Last month, we reported on some of the top retail brands of Instagram, and all that they did right. This month, we want to expand our focus in order to give you a clearer picture of how your brand can capitalize on the world’s best outlet for visual advertising.

Wildfire on Ice

Wildfire on Ice image

Brrrr, feel that chill? That’s you, being left out in the cold. Wildfire, which was purchased by Google for over $350 million less than two years ago, is being put down. Though the service will continue to run until 2015, it will no longer take on new clients and has stopped spending for any updates. As of this week, Wildfire is, in essence, cooked.

The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags image

Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vine. With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.

Engage 2014 London by Socialbakers