The 2014 World Cup had some great goals, excellent ad campaigns, and one bite. On June 24th, when Uruguayan striker Luis Suarez bit Italian defender Giorgio Chiellini’s left shoulder, it was the third time he had bitten an opponent during a match, and everyone - fans, FIFA, and brands - took note.
Socialbakers recently acquired the market-leading analytics tool for the Facebook News Feed algorithm, EdgeRank Checker. It provides an incredibly detailed look into how to conquer one of the most enigmatic parts of working in social media marketing today.
This is the story of one of the best-conceived social campaigns ever run. Adidas, makers of the official World Cup Match Ball since 1970, has always incorporated top-flight technology and the host nation’s culture into the tournament football. But until now, they’d never given their product the chance to speak for itself.
You don’t need to fret about how to best explain complex metrics to upper management or clients - Socialbakers Analytics has built-in reporting functions so that you can satisfy everyone, save time and money, and never have to stress!
The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people.
Several high-water marks were set for Instagram performance in May. In this month’s report, we’ll break down the new normal - and see how a pair of social experts rewrote the record book with one Instagram post.
With Socialbakers Listening, you can learn all about the connections that define social audiences and their preferences.
Recently, we explained how we now recommend using Interactions rather than Engagement Rate as the best metric with which to measure Facebook Page performance. As a result of this, we’re now issuing a set of blog posts studying Interactions at a deeper level, to give you a better understanding of this change. Here, we take a look at Interactions and their relationship to reach in order to see how the two correlate across different Page sizes.
As part of our ongoing coverage of brand performance during the World Cup, we used Socialbakers Analytics to find out who is in the lead with fans after the first week of matches. Two local brands were off the charts.
At Socialbakers, we’re constantly thinking of the best way to benchmark and measure social media performance with the right metrics.