With Socialbakers Listening, you can learn all about the connections that define social audiences and their preferences.
Recently, we explained how we now recommend using Interactions rather than Engagement Rate as the best metric with which to measure Facebook Page performance. As a result of this, we’re now issuing a set of blog posts studying Interactions at a deeper level, to give you a better understanding of this change. Here, we take a look at Interactions and their relationship to reach in order to see how the two correlate across different Page sizes.
As part of our ongoing coverage of brand performance during the World Cup, we used Socialbakers Analytics to find out who is in the lead with fans after the first week of matches. Two local brands were off the charts.
At Socialbakers, we’re constantly thinking of the best way to benchmark and measure social media performance with the right metrics.
To kick off our World Cup coverage, Socialbakers examined the social media performances of some of FIFA’s most successful official sponsors in the week leading up to the tournament. In particular, we looked into which sponsors experienced the highest fan growth, the most page interactions, and who published the best posts.
Today the starting whistle is set to blow for the largest event in social media history. Do you know how people around the world will be supporting your team at the 2014 FIFA World Cup?
Socialbakers is excited to announce the acquisition of Chicago-based EdgeRank Checker, a leading provider of social analytics for Facebook’s News Feed.
We’ve all been a witness to worst-case scenarios. They explode in a brand’s face, appearing in embarrassing headlines, all over the internet –– from social media marketing websites, to major newspapers. In their wake, a brand’s reputation can be grievously hurt and their social media team humiliated. These stories don’t just serve as comedy (or tragedy), they also serve to remind us of the importance of how your brand handles internal access and general damage control.
At Engage London, we announced a new phase of social media maturity. Previously we focussed on measuring if a brand was Socially Devoted, but we’ve now added a new phase - being Socially Native. Measuring social media efforts allows you to align with your overarching business goals and integrate social media with your other big data sources.
Something Smarter this way comes.