As part of our ongoing coverage of brand performance during the World Cup, we used Socialbakers Analytics to find out who is in the lead with fans after the first week of matches. Two local brands were off the charts.
At Socialbakers, we’re constantly thinking of the best way to benchmark and measure social media performance with the right metrics.
To kick off our World Cup coverage, Socialbakers examined the social media performances of some of FIFA’s most successful official sponsors in the week leading up to the tournament. In particular, we looked into which sponsors experienced the highest fan growth, the most page interactions, and who published the best posts.
Today the starting whistle is set to blow for the largest event in social media history. Do you know how people around the world will be supporting your team at the 2014 FIFA World Cup?
Socialbakers is excited to announce the acquisition of Chicago-based EdgeRank Checker, a leading provider of social analytics for Facebook’s News Feed.
We’ve all been a witness to worst-case scenarios. They explode in a brand’s face, appearing in embarrassing headlines, all over the internet –– from social media marketing websites, to major newspapers. In their wake, a brand’s reputation can be grievously hurt and their social media team humiliated. These stories don’t just serve as comedy (or tragedy), they also serve to remind us of the importance of how your brand handles internal access and general damage control.
At Engage London, we announced a new phase of social media maturity. Previously we focussed on measuring if a brand was Socially Devoted, but we’ve now added a new phase - being Socially Native. Measuring social media efforts allows you to align with your overarching business goals and integrate social media with your other big data sources.
Something Smarter this way comes.
When we talk about using analytics for social media, usually we talk about the importance of analytics for social media content and social media advertising separately. However, what most marketers don’t talk about is the enormous advantage of combining the two together. Combine the two? Surely, you must be joking, you might think to yourself. But I’m not. Independently, both are crucial for serious social media marketers and, perhaps surprisingly, the two are best used hand-in-hand. If you use a social media analytics platform and a social ads management and boosting tool, such as our own Analytics and Ad Analytics platforms, each can add tremendous value to the other. Here’s how:
Utilising native advertising on Facebook has become an essential part of social media marketing strategies worldwide. Facebook News Feed ads drive great results as they bridge the gap between social and advertising, in a form that doesn’t jar with the overall user experience.