Social Marketing Blog

Finding the Right Interactions for Your Facebook Page

Finding the Right Interactions for Your Facebook Page image

We all know that interactions - likes, comments, and shares - are essential for the health of your Facebook page. We’ve studied tens of thousands of Facebook pages across a variety of industries to come up with data showing the differences between the different interaction types, as well as setting some interaction benchmarks.

A Visual History of Facebook Advertising

A Visual History of Facebook Advertising image

Comfort and personalization have been key values throughout Facebook’s development. To that end, advertising on the platform has involved more homework from marketers themselves, using social insights to create relevant, desirable content. The result is less generic messaging and better conditions for connecting brands and people. Check out the evolution of Facebook advertising to see how that connection has been nurtured.

Engage 2014 New York by Socialbakers