Social Marketing Blog

The State of Social Advertising 2014

The State of Social Advertising 2014 image

Socialbakers surveyed over 500 marketing professionals, spanning 82 countries and 20 industries to better understand where social media is heading in 2014. The State of Social Marketing, Part One, concerned the priorities and practices of marketers. Part Two defines the state of social media advertising, from how Fortune 500 companies operate with no social advertising budget to why Twitter struggles to attract advertisers.

4 Easy Steps to Build a Social Command Center

4 Easy Steps to Build a Social Command Center image

Social media command centers. Sure, they are cool, trendy, and can prove incredibly useful. But to most marketers, two other adjectives also come to mind: difficult and expensive. With so much technology linked together, it must require a huge investment of time and money. Right? That’s what you’d think. But it’s not true. With our method and insights, building a social media command center is so much easier than you think! We will show you the 4 steps to establish your own center, and some more insight into how we built one from start to finish in only 9 days.

Tag, You're It! Socialbakers Upgrades Brand Tagging System

Tag, You're It! Socialbakers Upgrades Brand Tagging System image

If you know Socialbakers, then you know that it’s our mission to ensure marketers achieve their loftiest goals on social. To that end, we’ve made some helpful changes to our tagging scheme that will streamline performance analysis on our website. Get the stats you need, make comparisons and benchmark with even more accurate and relevant data.

What Can Brands Learn from Nonprofits, Science Educators and Public Service?

What Can Brands Learn from Nonprofits, Science Educators and Public Service? image

When it comes to social marketing, we naturally think of brands. But what about public interests? How are they leveraging the power of social to achieve their goals? To find out we picked some of the most engaged nonprofits, science educators and civil servants on Twitter, and measured their performance. Check out our infographic below, and see what social marketing lessons they can teach us.

Engage 2014 London by Socialbakers