In our monthly Social Marketing Reports, a rare trend emerged when one piece of content became the most engaging post all over the world.
We all know that interactions - likes, comments, and shares - are essential for the health of your Facebook page. We’ve studied tens of thousands of Facebook pages across a variety of industries to come up with data showing the differences between the different interaction types, as well as setting some interaction benchmarks.
As we examined the latest numbers from Instagram accounts, something remarkable stood out. It could serve as the most powerful reminder yet of Instagram’s potential for social sharing.
In the last of the day’s three panels, experts on social advertising spoke about the unique benefits different platforms offer.
Introducing the Smart Storyteller Awards by Socialbakers - because it matters how brands tell their stories. If you’d like to nominate a brand you feel produces excellent, engaging content on Facebook, we want your help!
After years of progress, the average brand on Facebook is increasingly offering an acceptable level of social customer care. Is your brand one of them?
The Socially Devoted results are in for Q1 2014, and they are pretty exciting! On Facebook, for the first time ever, the average response rate for brands worldwide is 65%. That puts the average brand in line with our well-established Socially Devoted standard, which advises brands to have at least a 65% response rate to user questions.
In the shortest, but arguably most important section of the day, two brands with radically different social media teams explain how they have mastered social customer care.
Comfort and personalization have been key values throughout Facebook’s development. To that end, advertising on the platform has involved more homework from marketers themselves, using social insights to create relevant, desirable content. The result is less generic messaging and better conditions for connecting brands and people. Check out the evolution of Facebook advertising to see how that connection has been nurtured.
Twitter brands are delivering better social customer care than ever. But many are still making a big mistake that is hurting the value of their social customer care.