In Q1, we published a report on one of the most active and successful automobile brands on Facebook, Mercedes-Benz. The past report measured their 2013 digital performance - now Q2 2014 results are in!
Brands on Twitter were asked nearly 3 million questions in Q2. That number will only go up.
Our Q2 Socially Devoted numbers are in, and - surprise surprise - they show that Fans want to engage with brands. Customers increasingly prefer to voice their opinions and get answers to their questions on social platforms.
The entire JAPAC (Japan, Asia-Pacific) region has reached an average Question Response Rate (QRR) of 65% on Facebook, making Social Devotion the bottom line. On both Facebook and Twitter, JAPAC brands offered some of the world’s best social customer care in Q2.
We've seen a massive increase in Facebook Videos in the News Feed. Since Facebook has recently unveiled new metrics to help marketers understand how their videos are performing, we took a look at how people have been interacting with videos.
In Q2 2014, Socialbakers found a huge gap between Socially Devoted and non-Socially Devoted brands on Twitter - and things look much better for the first group.
In an age where technology has finally caught up with our fantasies, Hollywood seems to have found its golden goose. Comic book-based movies and series have been popping out from every direction, reeling in millions of fans and billions of dollars across the globe. With that in mind, it’s no surprise that these multi-billion dollar productions were the social media heroes at this year’s San Diego Comic-Con.
So far in 2014, customers have already asked nearly 9 million questions on Facebook and Twitter combined*. More than ever, customers share their concerns on social, hoping their queries will be addressed immediately.
Facebook started testing a “Buy” button to go directly onto ads and page posts.
The 2014 World Cup had some great goals, excellent ad campaigns, and one bite. On June 24th, when Uruguayan striker Luis Suarez bit Italian defender Giorgio Chiellini’s left shoulder, it was the third time he had bitten an opponent during a match, and everyone - fans, FIFA, and brands - took note.