Brands spend a lot of money on promotional videos in hopes they can go viral; after all, what company doesn’t love word-of-mouth advertising?
With some simple changes, Facebook takes another step to reward creative marketers who don't attract readers by posting spammy content.
Sean Valderas, the Social Care Manager for Microsoft Mobile Devices (formerly known as Nokia) joined the Socialbakers editorial team to discuss how his brand went from being underperforming to Socially Devoted - and he has some invaluable tips for other Social Managers who want to replicate that type of success.
The world’s leading social marketing event is just around the corner. Engage - the one event designed for smart social marketing, delivered by smart social marketers - is coming back to New York City.
Jan Rezab, proud Dad and CEO, tackles how he handles a demanding work-life balance in a new piece written for Fast Company. “To me, having it all means being able to excel both at the office and outside of it without having to compromise either sphere.”
In Q1, we published a report on one of the most active and successful automobile brands on Facebook, Mercedes-Benz. The past report measured their 2013 digital performance - now Q2 2014 results are in!
Brands on Twitter were asked nearly 3 million questions in Q2. That number will only go up.
Our Q2 Socially Devoted numbers are in, and - surprise surprise - they show that Fans want to engage with brands. Customers increasingly prefer to voice their opinions and get answers to their questions on social platforms.
The entire JAPAC (Japan, Asia-Pacific) region has reached an average Question Response Rate (QRR) of 65% on Facebook, making Social Devotion the bottom line. On both Facebook and Twitter, JAPAC brands offered some of the world’s best social customer care in Q2.
We've seen a massive increase in Facebook Videos in the News Feed. Since Facebook has recently unveiled new metrics to help marketers understand how their videos are performing, we took a look at how people have been interacting with videos.