Social Marketing Blog

Get More from the News Feed with EdgeRank Checker

Get More from the News Feed with EdgeRank Checker image

Socialbakers recently acquired the market-leading analytics tool for the Facebook News Feed algorithm, EdgeRank Checker. It provides an incredibly detailed look into how to conquer one of the most enigmatic parts of working in social media marketing today.

How Adidas Gave Life to the Brazuca

How Adidas Gave Life to the Brazuca image

This is the story of one of the best-conceived social campaigns ever run. Adidas, makers of the official World Cup Match Ball since 1970, has always incorporated top-flight technology and the host nation’s culture into the tournament football. But until now, they’d never given their product the chance to speak for itself.

Get the Most From Your Social Reports

Get the Most From Your Social Reports image

You don’t need to fret about how to best explain complex metrics to upper management or clients - Socialbakers Analytics has built-in reporting functions so that you can satisfy everyone, save time and money, and never have to stress!

Facebook Just Had its Best Year for Brand and Media Engagement

Facebook Just Had its Best Year for Brand and Media Engagement image

The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people.

How Engagement and Social Interactions Correlate with Reach

How Engagement and Social Interactions Correlate with Reach image

Recently, we explained how we now recommend using Interactions rather than Engagement Rate as the best metric with which to measure Facebook Page performance. As a result of this, we’re now issuing a set of blog posts studying Interactions at a deeper level, to give you a better understanding of this change. Here, we take a look at Interactions and their relationship to reach in order to see how the two correlate across different Page sizes.

Who Has The Early Edge? World Cup Sponsors Compete on Facebook

Who Has The Early Edge? World Cup Sponsors Compete on Facebook image

To kick off our World Cup coverage, Socialbakers examined the social media performances of some of FIFA’s most successful official sponsors in the week leading up to the tournament. In particular, we looked into which sponsors experienced the highest fan growth, the most page interactions, and who published the best posts.

Engage 2014 New York by Socialbakers