Social Marketing Blog

Social Command Center: We Built It In 9 Days, You Can Too

Social Command Center: We Built It In 9 Days, You Can Too image

Social media command centers are one of the hottest ideas floating around the marketing world, with brands like Dell, Nestle, and even the American Red Cross establishing their own in the last year. Recently, we built our own, and we did it in nine days. In this 3-part series we’ll show you how and why we did it, and how you can too!

Come Cheer for the Sochi Olympics With Us

Come Cheer for the Sochi Olympics With Us image

UPDATED: We're one week into the Winter Games in Sochi and we're definitely seeing some interesting trends. Shaun White is by far the most popular athlete with over 360,000 mentions, the next closest athlete has just 39,595! Click on the CheerMeter link below to find out who it is and other stats.

Top 10 Things to Avoid in Social Marketing

Top 10 Things to Avoid in Social Marketing image

Social marketing has a lot of moving parts. But it’s not rocket science. With a little background and inspiration you can take your first steps toward stellar content, conversation and care. To that end, we’ve compiled a helpful list—for newbies and pros—of 10 things your brand should avoid if you wish to excel.

Budweiser Clearly Wins as This Year’s Big Game Advertiser

Budweiser Clearly Wins as This Year’s Big Game Advertiser image

So we correctly predicted the Seahawks as the winner of the Big Game, although we were a little off in our prediction of the point spread (even we couldn't foresee Elway choking that badly). In our final farewell to the game, we take a look at how the other big players -- the advertisers -- performed on Social Media. Let’s see who won that battle this year.

Happy Anniversary Facebook: The Network At 10

Happy Anniversary Facebook: The Network At 10 image

If we told you Facebook was 10 years old today, would you believe us? It seems unbelievable, but it’s true - Facebook is 10 today! The company that has so often been referred to as the new kid on the block has developed fast, and this milestone firmly places it into the realms of a mature company by Silicon Valley standards.

Engage 2014 London by Socialbakers