Socialbakers Blog

We are thrilled to announce that we’ve just experienced another great event, this time in Istanbul! Here’s a recap into some local insights that were shared at the event.

Recently, we reported that videos uploaded via Facebook have a higher Engagement Rate than YouTube links. You asked us how these two methods of uploading videos affect their reach – here are the results!

Moccona knows coffee. And according to Socialbakers, Moccona also knows social customer care. As one of the Socially Devoted brands of 2012, Moccona makes the cut with an 84% Response Rate for Q3. The brand takes social very seriously and it shows with their diligence and unwavering devotion to customers.

We’ve just completed another amazing event on our Socialbakers’ World Tour, this time taking place in Singapore! We’ve brought you a brief round-up of the local insights shared at this event.

When we released our customer care studies, there was some talk about this metric not being the key element in social media. This is completely correct. Our company has always said that, “social is not about 1 metric, it’s about all of them.” This means that social marketing is not only about fans, customer care, or engagement exclusively - it must consider all of these metrics and much more!

Another great event – this time in Sydney, Australia! We’ve brought you a recap of what was discussed there.

Last week’s KPI study discussed the important social media Key Performance Indicators for the Retail Industry. This week we’ve provided insight for brands in the Consumer Packaged Goods (CPG) industry on how to measure the performance of their social customer care and create effective marketing strategies.

We had a great time during the Mexico City event! Here is a round up of what was discussed.

Not only is YouTube a useful and cost effective tool for providing advice on our products and services – it’s also a lot of fun. Check out the round-up of our most popular videos. We hope you enjoy them!

In March 2011, Domino’s Guatemala realized a social media campaign would provide a closer relationship with its customers which led to creating a digital world for interacting and connecting with them.