Every social media manager knows that feeling when it seems the best solution to a customer complaint is to take a coffee break and forget about the issue. Unfortunately for those who prefer to keep their jobs, this is not an option. Many brands are still not exactly sure how to train their staff to handle crises, and so a new fad has emerged in social customer care: humor.
Our monthly report on the best brands of Instagram includes the data on top brands, and some exemplary posts to show you how it’s done.
For the first time, the Indian parliamentary elections make a massive ripple in social media. Socialbakers is going to be keeping up with all the action there with a dedicated microsite.
Most of the content brands post to Facebook includes photos - 75% of all content in a one-month period, to be exact. We examined a large collection of Facebook posts made by over 30,000 brands in order to find which type of post scored the best engagement. There were clear differences between top performers and the rest of the pack.
An event unparalleled anywhere in the marketing world, Engage is where the finest practitioners come together on one stage. Whether you’re a seasoned social pro or just getting started – anywhere you sit in your company – you’ll engage the innovators, discover the trends, and learn the tools that will transform your social strategy for years to come. Below, have a look at what each session has in store.
The numbers we find throughout the depths of various social media tell compelling stories, but what our clients do with that data is even better.
For brands, a social media presence is a necessity these days. From providing services to selling merchandise to connecting customers across platforms, social media has become an indispensable part of the modern business landscape. For customers, this also means that brands seem available to answer urgent demands or questions at all times.
After searching through another round of hashtag data, Socialbakers has found that posting with hashtags on Facebook has become an increasingly popular thing to do. Meanwhile, tweets use hashtags about as often as they did this time last year, and Instagram is the only network where a significant percentage of posts use more than 2 hashtags.
Facebook has announced earlier this year that sponsored stories will be discontinued as of April 9th. Though the ad type has been favored among marketers, new advantages will appear in its place. As Alexander Graham Bell famously said, “When one door closes, another door opens”. Marketers ready to embrace new and smarter strategies on social won’t be left behind.
Facebook will no longer feature the People Talking About (PTA) metric. It is already gone from Facebook Insights, and will be gone from front-end later this year. For page owners, it will be broken into more actionable metrics on a private side. There will be no public replacement for the time being.