Social Marketing Blog

Industry Highlight: Fashion & Beauty

Industry Highlight: Fashion & Beauty image

Our exclusive social media Industry Reports are now available. To evaluate how social is being leveraged to meet business goals, Socialbakers has collected insights from 14 key industries. You’re welcome! To highlight the kind of insights available in these reports, below we highlight one of social’s more colorful industries: Fashion & Beauty.

Regional Reports Are In: See Top Social Content From Around the World

Regional Reports Are In: See Top Social Content From Around the World image

The regional reports for March 2014 are now available! Socialbakers have collected insights from over 70 countries to evaluate how our analytics solutions can serve social business objectives. For some highlights, we picked four of the top regional performers on Facebook to see what social marketing lessons they can offer. Even if you’re a seasoned social pro, it’s always good to get a refresher on the basics. So let’s get refreshed!

Add Some LOL to Your Social Customer Care

Add Some LOL to Your Social Customer Care image

Every social media manager knows that feeling when it seems the best solution to a customer complaint is to take a coffee break and forget about the issue. Unfortunately for those who prefer to keep their jobs, this is not an option. Many brands are still not exactly sure how to train their staff to handle crises, and so a new fad has emerged in social customer care: humor.

Photos Are Still King on Facebook

Photos Are Still King on Facebook image

Most of the content brands post to Facebook includes photos - 75% of all content in a one-month period, to be exact. We examined a large collection of Facebook posts made by over 30,000 brands in order to find which type of post scored the best engagement. There were clear differences between top performers and the rest of the pack.

Engage 2014 New York by Socialbakers