In Q2 2014, Socialbakers found a huge gap between Socially Devoted and non-Socially Devoted brands on Twitter - and things look much better for the first group.
In an age where technology has finally caught up with our fantasies, Hollywood seems to have found its golden goose. Comic book-based movies and series have been popping out from every direction, reeling in millions of fans and billions of dollars across the globe. With that in mind, it’s no surprise that these multi-billion dollar productions were the social media heroes at this year’s San Diego Comic-Con.
So far in 2014, customers have already asked nearly 9 million questions on Facebook and Twitter combined*. More than ever, customers share their concerns on social, hoping their queries will be addressed immediately.
Facebook started testing a “Buy” button to go directly onto ads and page posts.
The 2014 World Cup had some great goals, excellent ad campaigns, and one bite. On June 24th, when Uruguayan striker Luis Suarez bit Italian defender Giorgio Chiellini’s left shoulder, it was the third time he had bitten an opponent during a match, and everyone - fans, FIFA, and brands - took note.
Socialbakers recently acquired the market-leading analytics tool for the Facebook News Feed algorithm, EdgeRank Checker. It provides an incredibly detailed look into how to conquer one of the most enigmatic parts of working in social media marketing today.
This is the story of one of the best-conceived social campaigns ever run. Adidas, makers of the official World Cup Match Ball since 1970, has always incorporated top-flight technology and the host nation’s culture into the tournament football. But until now, they’d never given their product the chance to speak for itself.
You don’t need to fret about how to best explain complex metrics to upper management or clients - Socialbakers Analytics has built-in reporting functions so that you can satisfy everyone, save time and money, and never have to stress!
The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people.
Several high-water marks were set for Instagram performance in May. In this month’s report, we’ll break down the new normal - and see how a pair of social experts rewrote the record book with one Instagram post.