Social Marketing Blog

How to Protect your Brand’s Social Media Account

How to Protect your Brand’s Social Media Account image

We’ve all been a witness to worst-case scenarios. They explode in a brand’s face, appearing in embarrassing headlines, all over the internet –– from social media marketing websites, to major newspapers. In their wake, a brand’s reputation can be grievously hurt and their social media team humiliated. These stories don’t just serve as comedy (or tragedy), they also serve to remind us of the importance of how your brand handles internal access and general damage control.

Implementing Broader Social Metrics

Implementing Broader Social Metrics image

At Engage London, we announced a new phase of social media maturity. Previously we focussed on measuring if a brand was Socially Devoted, but we’ve now added a new phase - being Socially Native. Measuring social media efforts allows you to align with your overarching business goals and integrate social media with your other big data sources.

Combining Socialbakers Analytics and Ad Analytics to Drive A Better Facebook Campaign

Combining Socialbakers Analytics and Ad Analytics to Drive A Better Facebook Campaign image

When we talk about using analytics for social media, usually we talk about the importance of analytics for social media content and social media advertising separately. However, what most marketers don’t talk about is the enormous advantage of combining the two together. Combine the two? Surely, you must be joking, you might think to yourself. But I’m not. Independently, both are crucial for serious social media marketers and, perhaps surprisingly, the two are best used hand-in-hand. If you use a social media analytics platform and a social ads management and boosting tool, such as our own Analytics and Ad Analytics platforms, each can add tremendous value to the other. Here’s how:

Pin this Tweet: Twitter Makes Big Moves

Pin this Tweet: Twitter Makes Big Moves image

In a move widely considered a shift from news-centrism toward appealing to the unregistered masses, Twitter has issued a thorough redesign that emphasizes photos, rewards virality, and encourages user interactivity. Advertisers need to take notice.

Finding the Right Interactions for Your Facebook Page

Finding the Right Interactions for Your Facebook Page image

We all know that interactions - likes, comments, and shares - are essential for the health of your Facebook page. We’ve studied tens of thousands of Facebook pages across a variety of industries to come up with data showing the differences between the different interaction types, as well as setting some interaction benchmarks.