Back in 2012, Facebook put a button on brand’s Walls that gives users the opportunity to send a direct message to the brand. Brands have the option to enable or disable the feature. We looked at the data and found that Pages without a direct message button receive 5X more wall posts than those with a button. What does this mean?
In the world of Facebook advertising, things are changing quickly. If your social spend is going to maintain the best possible ROI, you need to be aware of all updates and how they affect your brand. If you aren't careful, you might wind up doing Facebook advertising all wrong.
Last year, social ad spend increased by 54%. And yet, according to a recent Socialbakers survey, a startlingly low number of marketers are taking steps for effective analytics and engagement. It’s discoveries like this that keep us up at night. That’s why we’re inviting marketers from around the globe – including you – to Engage London 2014. On April 30th, we’re hosting the finest practitioners in social marketing: KLM Royal Dutch Airlines, Renault, Google +, Lenovo, AO.com and more! We've also added speakers from two of the most important social networks in the world - Twitter and Youtube!
Last month, we reported on some of the top retail brands of Instagram, and all that they did right. This month, we want to expand our focus in order to give you a clearer picture of how your brand can capitalize on the world’s best outlet for visual advertising.
Brrrr, feel that chill? That’s you, being left out in the cold. Wildfire, which was purchased by Google for over $350 million less than two years ago, is being put down. Though the service will continue to run until 2015, it will no longer take on new clients and has stopped spending for any updates. As of this week, Wildfire is, in essence, cooked.
Remarkably few social marketers are using competitive analytics, according to a recent Socialbakers survey. This means that more brands are flying blind, creating social strategies without competitive insights into their performance.
Last week Facebook announced that they are revamping the ‘Pages To Watch’ section of Facebook Insights for Page Admins. In this blog post, we'll talk about who would best benefit from this, and who might be better served by an independent analytics tool.
Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vine. With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.
With each passing day, we get a little closer to Engage London 2014! While we anxiously count down the days to April 30th, let’s get to know some of our featured speakers a little better.
In a momentous move, Facebook announced today that they will begin rolling out premium video advertising on mobile for “a select group of advertisers.”