We’ve all been a witness to worst-case scenarios. They explode in a brand’s face, appearing in embarrassing headlines, all over the internet –– from social media marketing websites, to major newspapers. In their wake, a brand’s reputation can be grievously hurt and their social media team humiliated. These stories don’t just serve as comedy (or tragedy), they also serve to remind us of the importance of how your brand handles internal access and general damage control.
At Engage London, we announced a new phase of social media maturity. Previously we focussed on measuring if a brand was Socially Devoted, but we’ve now added a new phase - being Socially Native. Measuring social media efforts allows you to align with your overarching business goals and integrate social media with your other big data sources.
Something Smarter this way comes.
When we talk about using analytics for social media, usually we talk about the importance of analytics for social media content and social media advertising separately. However, what most marketers don’t talk about is the enormous advantage of combining the two together. Combine the two? Surely, you must be joking, you might think to yourself. But I’m not. Independently, both are crucial for serious social media marketers and, perhaps surprisingly, the two are best used hand-in-hand. If you use a social media analytics platform and a social ads management and boosting tool, such as our own Analytics and Ad Analytics platforms, each can add tremendous value to the other. Here’s how:
Utilising native advertising on Facebook has become an essential part of social media marketing strategies worldwide. Facebook News Feed ads drive great results as they bridge the gap between social and advertising, in a form that doesn’t jar with the overall user experience.
In a move widely considered a shift from news-centrism toward appealing to the unregistered masses, Twitter has issued a thorough redesign that emphasizes photos, rewards virality, and encourages user interactivity. Advertisers need to take notice.
At the Babel Talk conference in Prague last month, Socialbakers announced its acquisition of social listening company Social Insider, bringing with it a unique position as an industry innovator capable of incredible creative insight.
This week, we’re announcing the launch of our Quarterly Facebook advertising report. In this report, you’ll find key insights around advertising performance on Facebook, and learn how to improve your ads right now.
In our monthly Social Marketing Reports, a rare trend emerged when one piece of content became the most engaging post all over the world.
We all know that interactions - likes, comments, and shares - are essential for the health of your Facebook page. We’ve studied tens of thousands of Facebook pages across a variety of industries to come up with data showing the differences between the different interaction types, as well as setting some interaction benchmarks.