The Socially Devoted results are in for Q1 2014, and they are pretty exciting! On Facebook, for the first time ever, the average response rate for brands worldwide is 65%. That puts the average brand in line with our well-established Socially Devoted standard, which advises brands to have at least a 65% response rate to user questions.
In the shortest, but arguably most important section of the day, two brands with radically different social media teams explain how they have mastered social customer care.
Comfort and personalization have been key values throughout Facebook’s development. To that end, advertising on the platform has involved more homework from marketers themselves, using social insights to create relevant, desirable content. The result is less generic messaging and better conditions for connecting brands and people. Check out the evolution of Facebook advertising to see how that connection has been nurtured.
Twitter brands are delivering better social customer care than ever. But many are still making a big mistake that is hurting the value of their social customer care.
Braving the transport strikes, people from over 41 countries welcomed the next wave of social marketing at Engage London 2014. As promised, Socialbakers delivered the insights, the experts, and the solutions required to achieve exceptional social content and customer care. Today we begin a series of highlights and follow-up coverage of our biggest event yet!
I’m proud and excited to announce what’s coming in the next release of the product that’s at the heart of everything that Socialbakers does - Socialbakers Analytics.
Today, we'll be following all of the groundbreaking insights and announcements at Engage London 2014 LIVE from London! Keep posted to this blog for updates throughout the day.
With new insights from our quarterly Socially Devoted results, we take a look at the good, the better, and the best from Twitter brands’ social customer care for Q1 2014. There is good news and bad news for the state of social care on Twitter for the last quarter.
We are super excited to be hosting our fourth bi-annual Engage conference. In less than 24 hours, Socialbakers and a team of social media experts join forces in London to deliver the next wave in social marketing. And we’ve made it virtually impossible for you to miss it! If you weren’t able to reserve a seat – catch all the insights at Engage online on a special live stream!
From May 22-25, Europeans will be lining up to vote, and Socialbakers will be on top of it all the way.