Social Marketing Blog

Social Marketing Gets Smart at Engage London 2014

Social Marketing Gets Smart at Engage London 2014 image

Are you ready for Engage London 2014? We're bringing together the world's best in social marketing, and the freshest insights, delivered personally on one stage. For us engagement isn’t just a buzzword, it’s an imperative. If you’re not engaged, you’re not a social marketer! Read on to see how this topic and more will be presented at our hotly anticipated conference – Engage London 2014.

Finding The Right Engagement Rate for your Facebook Page in 2014

Finding The Right Engagement Rate for your Facebook Page in 2014 image

Not all brands are created equal, and neither are the definitions of social media success. Finding the right engagement rate for your brand’s Facebook page largely depends on these factors: fan size, post frequency and industry. Using data from over 43,000 Facebook Pages of various sizes and industries, we’ve identified healthy engagement rates to help benchmark your brand and better quantify social media success this year. After all, we’re not all selling sexy cars (you'll see) - so it's time we stopped acting like user engagement is a one-size-fits-all metric.

The Zuckerberg Law - Is It True for Brands?

The Zuckerberg Law - Is It True for Brands? image

Awhile back, Mark Zuckerberg proposed an ambitious formula about the future of social sharing. He claimed that sharing would increase exponentially over time. Three years later, we have the data to look at his assertion, applying it to brands. The results are very surprising...

Facebook Pages Without Direct Message Button Get 5X More Wall Posts

Facebook Pages Without Direct Message Button Get 5X More Wall Posts image

Back in 2012, Facebook put a button on brand’s Walls that gives users the opportunity to send a direct message to the brand. Brands have the option to enable or disable the feature. We looked at the data and found that Pages without a direct message button receive 5X more wall posts than those with a button. What does this mean?

Rules of Engagement: Meet the Social Marketing Masters at Engage London 2014

Rules of Engagement: Meet the Social Marketing Masters at Engage London 2014 image

Last year, social ad spend increased by 54%. And yet, according to a recent Socialbakers survey, a startlingly low number of marketers are taking steps for effective analytics and engagement. It’s discoveries like this that keep us up at night. That’s why we’re inviting marketers from around the globe – including you – to Engage London 2014. On April 30th, we’re hosting the finest practitioners in social marketing: KLM Royal Dutch Airlines, Renault, Google +, Lenovo, AO.com and more! We've also added speakers from two of the most important social networks in the world - Twitter and Youtube!

February Instagram Report

February Instagram Report image

Last month, we reported on some of the top retail brands of Instagram, and all that they did right. This month, we want to expand our focus in order to give you a clearer picture of how your brand can capitalize on the world’s best outlet for visual advertising.

Wildfire on Ice

Wildfire on Ice image

Brrrr, feel that chill? That’s you, being left out in the cold. Wildfire, which was purchased by Google for over $350 million less than two years ago, is being put down. Though the service will continue to run until 2015, it will no longer take on new clients and has stopped spending for any updates. As of this week, Wildfire is, in essence, cooked.

Engage 2014 New York by Socialbakers