| | *INFOGRAPHIC DETAILS |
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| Data Range | 12/1/11 - 12/31/11 |
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| Engagement Rate | Calculated as the number of likes and comments per post divided by the number of fans. Shows the percentage of your fan base that interacts on average with your post (Socialbakers measurement). |
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| People Talking About | The number of unique people who have created a story about your Page in the past seven days. A story is created when someone likes your Page; posts to your Page Wall; likes, comments on or shares one of your Page posts; answers a question you posted; responds to your event; mentions your Page; tags your Page in a photo; checks in at your Place; or recommends your Place. |
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| Total Interactions | All likes and comments on a page's posts and all users posts (Socialbakers measurement). |
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