Engage NYC 2014


Experience the best social
marketing from around the world.

  • 1 conference

    Designed for social marketers,
    by social marketers.

  • 15 speakers

    Sharing real social marketing
    success stories from around
    the world

  • 1 000 attendees

    From over 50 countries have
    joined Engage

  • 15 000 mentions

    Follow the conversation at


MILK Studios
450 W 15th St

New York

The Science of Social

Using insights to drive your social strategy

At Engage NYC leading social marketers from global brands will share how they have built insight-driven social strategies to optimise their social content, care, and advertising. Only at Engage NYC will you learn the latest trends from world leaders in social media and how to apply them to YOUR social marketing strategy.


  • About Pete Mitchell

    Originally hailing from a traditional media background, Pete worked for the first ten years of his career for JWT and Carat as a Strategic Media Planner in the UK located in his native Manchester and then in London.

    In 2000 he moved exclusively into digital media when he was one of the founders that launched Outrider in the UK. For the next seven years, he was as a key member of GroupM’s digerati. During his time there he ran blue chip finance, travel, property, automotive, entertainment and FMCG clients across the UK and EMEA.

    Pete moved to Asia in July 2007 and joined IPG Mediabrands, where he was APAC Digital Strategy Director based in Bangkok. There he worked on J&J and Coke brands across all Asia markets; plus, Best Weston and Hyundai Kia during a 6-month placement into the US based in LA.

    In 2009 Pete was recruited by Ogilvy. He moved to Singapore and was made Regional Strategic lead across Asia for neo@ogilvy and there he worked on SAP and Amex across APAC and South Asia.

    For the last two years, Pete has been based in Chicago as the Global Digital Media lead for BP/Castrol at Mindshare.

    He returned to Singapore in January 2014 and joined Mondelez International in the Global Media Team as Director of Global Media Innovation.

    Pete has built up a wealth of experience and knowledge across both traditional and digital media channels working on direct response and FMCG brands over four different continents stretching back 25 years.

    As well as being a passionate Manchester City supporter, Pete is a keen golfer and Scuba Diver.

  • About Chris Reitermann

    Chris has been with the Ogilvy Group for eighteen years with experiences across a range of disciplines, Clients and geographies.

    After a career in banking and a degree in Finance and Marketing Chris joined Ogilvy Direct in London. From there he moved to Ogilvy & Mather Advertising in Taiwan spending 4 years managing a mix of local and multinational Clients.

    In 1999, he moved to Beijing to set up OgilvyInteractive in China, turning the agency into the largest digital and customer engagement agency in China with over 500 staff, winning along the way China’s first Cannes Lion and Asia Pacific Digital Agency of the Year.

    In 2009 he took on the additional role of managing the Ogilvy & Mather Group in Shanghai and In 2012 he was promoted to oversee Ogilvy & Mather Advertising in Asia Pacific.

    His latest venture is a product and brand innovation agency called K1ND (pronounced OneKind), which was established in Singapore and China. K1ND is combining brand knowledge and technology to innovate and connect products and services for Clients.

    Chris sits on the Advisory Boards of several internet businesses in China and writes regularly about digital and brand marketing.

    Ogilvy & Mather


  • About Matthijs Van Der Putten

    A specialist in online strategy creation and development, Matthijs has been with L’Oreal for almost 8 years. Though he is now the Global Head of Digital for Maybelline New York and a proud employee of the world’s #1 Cosmetics brand, Matthijs was once a long-time sports journalist for the Netherland’s best regional newspapers. He is a long-distance runner and a film buff.



  • About Amy Brix

    Amy Brix is a dynamic, hands-on marketer who understands that social business is thriving business. As TUI’s European E-commerce Executive, Amy assesses, defines, and delivers online strategies for 11 source markets. Her primary concern is in making her brand’s businesses more connected - to fans, to each other, to the social web generally. Socialbakers helps her drive her brands business goals and create real ROI from social marketing.

    TUI Travel


  • About Luca Deplano

    Mr. Luca Deplano is Vice President of Brand Communications for Shangri-La. He is responsible for defining the communication strategy for the Shangri-La and Kerry brands. He joined the Group on August 19th, 2014, from Banyan Tree Hotels & Resorts, where he was Vice President of Marketing. Luca brings with him over 18 years of experience in business development, as well as strategic planning in the sales and marketing of products for brands like American Express, Prada, Furla, and Cerruti 1881, in both Asia and Europe. He holds a Master of Business Administration from Columbia Business School, and a Bachelor’s Degree in Business Administration from Bologna University, Italy, where he majored in Marketing and Finance.

  • About Jan Rezab

    Jan Rezab is the CEO & Co-founder of Socialbakers, a company focused on social media marketing and measurement. Jan’s role is to actively push Socialbakers’s global strategy. Prior to joining the social media marketing world, Jan Rezab was CEO / Founder of a mobile company called Redboss for 8 years in mobile content / games / services business.

  • About Rod Strother

    As a marketing professional with over 25 years in Client and Agency management roles, Rod has brought significant value to a range of companies over his 16 years in Asia including Grey Direct InterActive in Malaysia, an independent RM agency in New Zealand, and Proximity - the data, digital, and direct arm of BBDO - in Singapore. Rod currently heads up Lenovo’s Digital and Social Media Centre of Excellence in Singapore where he is responsible for Social Media Marketing, globally. Clients range from British American Tobacco, Shell, Tiger Beer, Oracle, Visa, Citibank, and HP. Additionally, Rod is recognised by the CMO Council as one of the Top 20 Digital Marketers in 2013.



  • About Neset Dereli

    A former copywriter and creative director with many blockbuster projects; a digital immigrant who focuses on online & offline integration; an university lecturer of advertising and communication; the interactive MARCOM Manager of Turkish Airlines, who is responsible for social media, mobile platforms and interactive projects: Neset Dereli.

    Turkish Airlines


  • 08:00

    Registration & Morning Warm Up

    Neil Morgan
  • 09:00

    Opening Keynote

    Jan Rezab & Jiri Voves, Socialbakers
  • 10:00

    Coffee break

  • 10:30

    The Science of Content

    Pete Mitchell, Mondelez
    Chris Reitermann, Ogilvy & Mather
    Matt Van Der Putten, Maybelline
  • 11:30

    The Science of Care

    Amy Brix, TUI
    Julien Jalouzet, PSG
    Luca Deplano, Shangri-la
  • 12:30

    Lunch break

  • 13:30

    Welcome back

    Neil Morgan
  • 13:45

    Social Performance Index Launch

    Rod Strother, Lenovo
    Lukas Maixner, Socialbakers
  • 14:30

    The Science of Ads

    Neset Dereli, Turkish Airlines
  • 15:30

    Coffee Break

  • 16:00

    Closing Keynote

    Speaker TBA
  • 16:45

    It's a wrap!

    Neil Morgan & Jan Rezab, Socialbakers

To get discounted front-row seats to this year's defining social media event!

Only Engage NYC 2014 combines the latest social insights with the latest tools brought to life through compelling case studies that show you how deliver world-class social marketing. All delivered by leading authorities from Socialbakers, brands, and agencies.

Engage is the only event for social marketers, by social marketers. We have the latest case studies from major global brands to show you how to develop a killer social marketing strategy.

Engage is an invitation-only event designed exclusively for social marketers at major brands and agencies. Click the link below to request your VIP invitation.

Follow the conversation at #Engage2014