Engage NYC 2014


Experience the best social
marketing from around the world.

  • 1 conference

    Designed for social marketers,
    by social marketers.

  • 15 speakers

    Sharing real social marketing
    success stories from around
    the world

  • 1 000 attendees

    From over 50 countries have
    joined Engage

  • 15 000 mentions

    Follow the conversation at

The Science of Social

Using insights to drive your social strategy

At Engage NYC leading social marketers from global brands will share how they have built insight-driven social strategies to optimise their social content, care, and advertising. Only at Engage NYC will you learn the latest trends from world leaders in social media and how to apply them to YOUR social marketing strategy.


  • About Pete Mitchell

  • About Chris Reitermann

    How do we generate amazing content, and how do we architect and orchestrate marketing campaigns in a socially enabled world? How do marketing organizations and agencies adjust to new ways of working in a social world?

    Amazing content comes from great insights, but how do you really turn Big Data into simple Insights that lead to amazing content? See first hand examples of some of the worlds most engaging and effective social campaigns. Social phenomenas hardly every happen by accident, they need to be crafted, architected and flawlessly executed.

    How does Mondelez - the company behind social sensations like Oreo's - operate in a world gone social? How does Ogilvy & Mather - the agency behind Dove Beauty Sketches - operate in new ways to meet the new demands of consumers and Clients?

    Ogilvy & Mather


  • About Matthijs Van Der Putten

    A specialist in online strategy creation and development, Matthijs has been with L’Oreal for almost 8 years. Though he is now the Global Head of Digital for Maybelline New York and a proud employee of the world’s #1 Cosmetics brand, Matthijs was once a long-time sports journalist for the Netherland’s best regional newspapers. He is a long-distance runner and a film buff.



  • About Amy Brix

    Amy Brix is a dynamic, hands-on marketer who understands that social business is thriving business. As TUI’s European E-commerce Executive, Amy assesses, defines, and delivers online strategies for 11 source markets. Her primary concern is in making her brand’s businesses more connected - to fans, to each other, to the social web generally. Socialbakers helps her drive her brands business goals and create real ROI from social marketing.

    TUI Travel


  • About Luca Deplano

    Mr. Luca Deplano is Vice President of Brand Communications for Shangri-La. He is responsible for defining the communication strategy for the Shangri-La and Kerry brands. He joined the Group on August 19th, 2014, from Banyan Tree Hotels & Resorts, where he was Vice President of Marketing. Luca brings with him over 18 years of experience in business development, as well as strategic planning in the sales and marketing of products for brands like American Express, Prada, Furla, and Cerruti 1881, in both Asia and Europe. He holds a Master of Business Administration from Columbia Business School, and a Bachelor’s Degree in Business Administration from Bologna University, Italy, where he majored in Marketing and Finance.

  • About Jan Rezab

  • About Rod Strother

    As a marketing professional with over 25 years in Client and Agency management roles, Rod has brought significant value to a range of companies over his 16 years in Asia including Grey Direct InterActive in Malaysia, an independent RM agency in New Zealand, and Proximity - the data, digital, and direct arm of BBDO - in Singapore. Rod currently heads up Lenovo’s Digital and Social Media Centre of Excellence in Singapore where he is responsible for Social Media Marketing, globally. Clients range from British American Tobacco, Shell, Tiger Beer, Oracle, Visa, Citibank, and HP. Additionally, Rod is recognised by the CMO Council as one of the Top 20 Digital Marketers in 2013.



  • About Neset Dereli

    A former copywriter and creative director with many blockbuster projects; a digital immigrant who focuses on online & offline integration; an university lecturer of advertising and communication; the interactive MARCOM Manager of Turkish Airlines, who is responsible for social media, mobile platforms and interactive projects: Neset Dereli.

    Turkish Airlines

To get discounted front-row seats to this year's defining social media event!

Only Engage NYC 2014 combines the latest social insights with the latest tools brought to life through compelling case studies that show you how deliver world-class social marketing. All delivered by leading authorities from Socialbakers, brands, and agencies.

Engage is the only event for social marketers, by social marketers. We have the latest case studies from major global brands to show you how to develop a killer social marketing strategy.

Engage is an invitation-only event designed exclusively for social marketers at major brands and agencies. Click the link below to request your VIP invitation.

Follow the conversation at #Engage2014