NICORETTE® believes that every smoker is different and has always been there to support smokers in overcoming their challenges with smoking and ultimately achieve their goals of quitting smoking, by offering the best innovations and methods to help them. Achieving the most challenging goals, that’s what NICORETTE® is all about.
The very existence of nicotine replacement products was due to NICORETTE® scientists looking to help overcome challenges faced by the Swedish Royal Navy. Because smoking was banned on board submarines, crews became increasingly short-tempered at sea and the Navy needed a solution to this problem. This led to the development of a breakthrough alternative to smoking – a chewing gum which gradually released controlled quantities of nicotine, pioneered by NICORETTE® in 1967.
The first NICORETTE® nicotine replacement therapy (“NRT”) product offered a replacement to nicotine to be used in very specific situations – for submariners to manage cigarette cravings – but it wasn’t long before the potential benefits of this innovation for a wider group of consumers was realized. Launched to quitters in Switzerland in 1978, NICORETTE® Gum helped people to wean themselves off cigarettes and was one of the earliest 'lifestyle' therapies.1-----
Since then, NICORETTE® has been the driving force in developing the NRT category worldwide by developing different options of NRT – from products to methods to support smoker’s with their battle against their cravings to help them quit, whether they are ready to quit straight away or cut down and then stop with the help of NICORETTE®.
NICORETTE® was the first NRT product to receive approval in many countries and now boasts the widest range of NRT products globally. NICORETTE® is now launched in INDIA with NICORETTE® Polacrilex Gum.
