HomeShop18 is a venture of the Network18 Group, one of India's leading media, Internet and entertainment groups. GS HomeShopping (Korea’s biggest online retailer) and SAIF Partners (a leading venture capital firm) are other investors in Homeshop18. Homeshop18 is India’s leading virtual retailer operating in a multimedia environment that includes television, web, catalogue and print to sell high quality products and services directly to consumers across the country.
Homeshop18 launched India’s first 24 hour Home Shopping TV channel on April 9 2008 and has since partnered with the best brands in the country including Apple, Motorola, Reebok, Philips, Kaya, Godrej and others to provide superlative quality and exceptional value right from the stage of product selection, to placing the order and all the way to the final delivery at the consumer’s doorstep. Today’s Homeshop18 works with more than 400 top brands selling more than 20,000 SKUs (excluding the long tail) spanning multiple product categories. Key categories for include general electronics, books, music, gifting, cameras, mobiles, toys, apparel, jewellery, watches, health, beauty and household appliances. The company is now a key launch platform for many brands and is viewed by brand owners as an alternate distribution channel that enhances the equity of their brands. Homeshop18 has a high quality multi-lingual in-house customer sales and service call centre operating 24 x7 x 365. The Company has an unparalleled logistics and fulfilment organisation that is geared to handle door step deliveries to consumers in 2800+ towns and cities of India.
Homeshop18 is committed to providing a world class customer shopping experience, through entertaining and outstanding content on TV and the web backed by integrated real time IT systems. Today, Homeshop18 acquires a customer every 8 seconds, has over 4m customers and a high percentage of repeat buyers. This success is testimony to the company’s customer centric practices that have sent benchmarks in the retailing industry. These include “15-day money back guarantee”, unmatched convenience of “cash on delivery” and reverse pickup from customer doorstep (for returns). Consumers have unmatched convenience and can buy any time either via the call centre or via the secure web site.
The company is backed by blue chip investors and is led by an experienced management team.
