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DESIGUAL, La Vida es Chula
At the tender age of 20 the young Swiss national Thomas Meyer, founder and creative director of the brand, envisaged a future in which people would dress differently, in fresh quality clothes at happy-go-lucky prices. Thus he began to weave together a business which today, despite being a global concern with head offices in Barcelona, still remains true to its founding philosophy, based on positivism, constant improvement, tolerance, commitment, fun and desigualisation (lit. un-levelling).