Brazil Facebook Statistics

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    Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 37904540 Facebook users in the Brazil, which makes it #4 in the ranking of all Facebook statistics by country.

    Also, feel free to try our professional social media monitoring tool Engagement Analytics – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.


    Brazil General info

    Total Facebook Users:37904540
    Position in the list:4.
    Penetration of population:18.85%
    Penetration of online population49.91%
    Average CPC:$0.20
    Average CPM:$0.09
    PRO Analytics for Facebook pages

    TOP 5 brands in Brazil

    BrandsFacebook users
    Guaraná Antarctica Facebook statistics 3846222
    Skol Facebook statistics 2967245
    L'Oréal Paris Brasil Facebook statistics 2490961
    BrahmaFla Facebook statistics 1484079
    Hotel Urbano Facebook statistics 1478461

    TOP 5 media in Brazil

    Media brandFacebook users
    Esporte Interativo Facebook statistics 2319423
    Vagalume Facebook statistics 2049920
    Multishow Facebook statistics 1444272
    Telecine Facebook statistics 1050890
    CQC na Band Facebook statistics 990039

    Users & Demography for the Brazil

  • Last week
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  • Last 6 months
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    Our social networking statistics show that Facebook penetration in Brazil is 18.85% compared to the country's population and 49.91% in relation to number of Internet users. The total number of FB users in Brazil is reaching 37904540 and grew by more than 13935580 in the last 6 months.

    Comparing these nearest countries by penetration of Facebook users shows that Brazil has 0.27% higher FB penetration than Suriname and 0.27% lower FB penetration than Saudi Arabia.

    TOP places in Brazil

    User age distribution on Facebook in Brazil

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    Brazil Facebook demographics is other social media statistics we monitor. The largest age group is currently 18 - 24 with total of 12 129 453 users, followed by the users in the age of 25 - 34.

    Male/Female User Ratio on Facebook in Brazil

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    There are 46% male users and 54% female users in Brazil, compared to 59% and 41% in Indonesia and 50% and 50% in Mexico .

    On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 18 - 24.

    Age Growth on Facebook in Brazil

    Suggested ad prices by FB Ads Tool in Brazil