Italy Facebook Statistics
Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 21651660 Facebook users in the Italy, which makes it #11 in the ranking of all Facebook statistics by Country.
Also, feel free to try our professional social media monitoring tool Engagement Analytics – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.
Italy General info
| Total Facebook Users: | 21651660 |
|---|---|
| Position in the list: | 11. |
| Penetration of population: | 37.27% |
| Penetration of online population | 72.11% |
| Average CPC: | $0.28 |
| Average CPM: | $0.07 |
TOP 5 brands in Italy
| Brands | Facebook users |
|---|---|
| Nutella Facebook statistics | 4169660 |
| Kinder Cioccolato Facebook statistics | 2247064 |
| Fendi Facebook statistics | 1687580 |
| Pan di Stelle Facebook statistics | 1541430 |
| Baci Perugina fan club Facebook statistics | 1126149 |
TOP 1 media in Italy
| Media brand | Facebook users |
|---|---|
| MTV Italia Facebook statistics | 931067 |
| la Repubblica Facebook statistics | 929725 |
| Beppe Grillo Facebook statistics | 845160 |
| Il Fatto Quotidiano Facebook statistics | 762347 |
| Radio 105 Facebook statistics | 757430 |
Users & Demography for the Italy
Our social networking statistics show that Facebook penetration in Italy is 37.27% compared to the country's population and 72.11% in relation to number of Internet users. The total number of FB users in Italy is reaching 21651660 and grew by more than 1074960 in the last 6 months.
Comparing these nearest countries by penetration of Facebook users shows that Italy has 0.12% higher FB penetration than Trinidad and Tobago and 0.30% lower FB penetration than Netherlands Antilles.
TOP places in Italy
User age distribution on Facebook in Italy
Italy Facebook demographics is other social media statistics we monitor. The largest age group is currently 25 - 34 with total of 5 412 915 users, followed by the users in the age of 18 - 24.
Male/Female User Ratio on Facebook in Italy
There are 54% male users and 46% female users in Italy, compared to 52% and 48% in Germany and 48% and 52% in Argentina .
On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 35 - 44.