Sweden Facebook Statistics

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  • Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 4659540 Facebook users in the Sweden, which makes it #33 in the ranking of all Facebook statistics by Country.

    Also, feel free to try our professional social media monitoring tool Engagement Analytics – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.

    Sweden General info

    Total Facebook Users:4659540
    Position in the list:33.
    Penetration of population:51.35%
    Penetration of online population55.48%
    Average CPC:$0.57
    Average CPM:$0.15

    Users & Demography for the Sweden

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    Our social networking statistics show that Facebook penetration in Sweden is 51.35% compared to the country's population and 55.48% in relation to number of Internet users. The total number of FB users in Sweden is reaching 4659540 and grew by more than 160360 in the last 6 months.

    Comparing these nearest countries by penetration of Facebook users shows that Sweden has 0.63% higher FB penetration than United States and 0.05% lower FB penetration than New Zealand.

    TOP places in Sweden

    User age distribution on Facebook in Sweden

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    Sweden Facebook demographics is other social media statistics we monitor. The largest age group is currently 25 - 34 with total of 978 503 users, followed by the users in the age of 18 - 24.

    Male/Female User Ratio on Facebook in Sweden

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    There are 49% male users and 51% female users in Sweden, compared to 51% and 49% in Belgium and 49% and 51% in South Africa .

    On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 45 - 54.

    Age Growth on Facebook in Sweden

    Suggested ad prices by FB Ads Tool in Sweden