Do you know what Fan-gating is? It´s a practice of displaying certain content only to users who click on the Like button on your Facebook Page. By Liking the Page they will unlock the content behind the tab and become your Fans. In order for that to happen you need to provide them with an attractive incentive, perhaps in the form of Applications.
The Sephora Facebook experience
This international beauty company uses Fan-gating to reveal exclusive content, special offers and beauty advice to its new Fans. And in case you will become their Fan on Friday you will bump into their application called Fan Fridays offering the day´s exlusive deal, for e.g. a free Full – Size Buxom Lip Balm in Waikiki with a 25$ online purchase.
Free minutes for all new Fans!
The Turkey mobile telecom operator AVEA was the first one in the world to reward its Fans with free calling. AVEA´s goal was to boost its 150 000 Facebook Fan Base so they created a simple application available to customers that Liked their Page. The application asked them to fill in their phone number and the code they received in a text message. The benefit? 2000 minutes of calling for free! The campaign was a tremendous success gaining 10 Fans per second leading to 1.2 milion Fans and becoming one of the largest telecom operators on Facebook worldwide. Check out the AVEA Facebook statistics from Socialbakers here!
Fan-gating via applications is an effective way to increase your reach on Facebook. But don’t forget to continuosly engage your Fans with interesting content! Sign-up for a free 14-day trial with Socialbakers Engagement Analytics PRO to monitor your social media performance! And great news – Engagement Analytics expanded to Analytics for Twitter!