April 2013 Social Media Report: Facebook Pages in Italy

Facebook Pages in Italy

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Socialbakers social media report

April 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Nutella Nutella 4 652 772 2 938 853 / 63.2 %
2 Nutella Nutella 17 346 537 2 521 518 / 14.5 %
3 Coca-Cola Coca-Cola 64 264 246 2 146 943 / 3.3 %
4 Kinder Cioccolato Kinder Cioccolato 2 495 283 1 803 424 / 72.3 %
5 Nokia Italia Nokia Italia 1 847 946 1 688 582 / 91.4 %
6 KIKO Cosmetics Italia KIKO Cosmetics Italia 1 839 822 1 621 530 / 88.1 %
7 Pan di Stelle Pan di Stelle 1 694 789 1 542 305 / 91.0 %
8 Converse Converse 36 386 195 1 498 299 / 4.1 %
9 TIM TIM 1 511 725 1 353 713 / 89.5 %
10 Ferrero Rocher Ferrero Rocher 17 831 651 1 351 645 / 7.6 %

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Lo Zoo di 105 Lo Zoo di 105 1 856 730 1 724 232 / 92.9 %
2 fanpage.it fanpage.it 1 462 157 1 353 702 / 92.6 %
3 MTV MTV 44 825 672 1 235 322 / 2.8 %
4 MTV Italia MTV Italia 1 366 723 1 199 250 / 87.7 %
5 Radio Italia solomusicaitaliana Radio Italia solomusicaitaliana 1 235 476 1 058 547 / 85.7 %
6 la Repubblica la Repubblica 1 167 966 1 054 043 / 90.2 %
7 Real Time Real Time 993 163 942 134 / 94.9 %
8 RTL 102.5 RTL 102.5 969 674 872 656 / 90.0 %
9 Radio 105 Radio 105 952 973 865 810 / 90.9 %
10 Il Fatto Quotidiano Il Fatto Quotidiano 924 284 841 757 / 91.1 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.28 %

    Monthly Change in Engagement Rate Engagement Rate
1 Sheba Italia Sheba Italia 27 % 7.87 %
2 Nissan Qashqai Nissan Qashqai 26 % 2.63 %
3 FinecoBank FinecoBank 28 % 1.88 %
4 Tod's Tod's 157 % 1.57 %
5 Mellin Mellin 3 % 1.38 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 52 %

    Response Time Response Rate Answered minus unanswered questions
1 Alitalia Alitalia 248 min 95 % 535
2 TIM TIM 333 min 76 % 529
3 Vodafone it Vodafone it 100 min 76 % 492
4 KIKO Cosmetics Italia KIKO Cosmetics Italia 560 min 76 % 366
5 Intesa Sanpaolo Servizio Clienti Intesa Sanpaolo Servizio Clienti 184 min 98 % 310

Il cucciolo della Scottex shared a photo
30th April, 2013 Il cucciolo della Scottex

most engaging photo

Most Popular Post

  • 033k Total Interactions
  • 1577 Comments
  • 5501 Shares

Il cucciolo della Scottex shared a photo
23rd April, 2013 Il cucciolo della Scottex

most engaging photo

Most Popular Post

  • 030k Total Interactions
  • 1492 Comments
  • 4548 Shares

CARRERA shared a photo
19th April, 2013 CARRERA

The Carrera 6002, part of the new collection. http://carreraworld.com/us/editorials/you-race-or-you-don-t

most engaging photo

Most Popular Post

  • 029k Total Interactions
  • 0443 Comments
  • 2052 Shares

REGIONAL REPORT DETAILS

Data Range: 1st April, 2013 to 30th April, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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