August 2013 Social Media Report: Facebook Pages in United States

Facebook Pages in United States

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Socialbakers social media report

August 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Walmart Walmart 32 901 534 30 943 034 / 94.0 %
2 Target Target 22 113 437 21 107 772 / 95.5 %
3 Amazon.com Amazon.com 20 194 928 19 043 449 / 94.3 %
4 Samsung Mobile USA Samsung Mobile USA 24 731 441 18 033 023 / 72.9 %
5 Subway Subway 24 204 175 17 403 266 / 71.9 %
6 Starbucks Starbucks 35 247 690 16 734 090 / 47.5 %
7 Skittles Skittles 25 579 350 12 555 510 / 49.1 %
8 Dr Pepper Dr Pepper 15 898 504 12 439 664 / 78.2 %
9 Coca-Cola Coca-Cola 72 208 055 11 888 794 / 16.5 %
10 Oreo Oreo 34 348 287 11 772 305 / 34.3 %

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Disney Disney 45 045 981 11 755 061 / 26.1 %
2 MTV MTV 46 724 170 8 871 922 / 19.0 %
3 ESPN ESPN 8 923 164 6 045 129 / 67.7 %
4 HISTORY HISTORY 15 513 130 6 002 812 / 38.7 %
5 iHeartRadio iHeartRadio 6 134 731 5 718 512 / 93.2 %
6 Pandora Pandora 5 737 675 5 351 974 / 93.3 %
7 Adult Swim Adult Swim 3 839 671 3 511 972 / 91.5 %
8 Cartoon Network Cartoon Network 19 762 676 3 361 838 / 17.0 %
9 Food Network Food Network 3 805 097 3 199 463 / 84.1 %
10 Comedy Central Comedy Central 4 656 867 2 949 870 / 63.3 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.25 %

    Monthly Change in Engagement Rate Engagement Rate
1 Patrón XO Cafe Patrón XO Cafe 84 % 3.07 %
2 20JEANS 20JEANS 326 % 2.92 %
3 DealDash DealDash 7 % 2.76 %
4 Dreyer's Dreyer's 51 % 2.29 %
5 DeKuyper USA DeKuyper USA 64 % 2.13 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 50 %

    Response Time Response Rate Answered minus unanswered questions
1 Sprint Sprint 343 min 88 % 843
2 Straight Talk Straight Talk 24 min 90 % 829
3 U.S. Cellular U.S. Cellular 330 min 87 % 809
4 DISH DISH 117 min 80 % 777
5 T-Mobile T-Mobile 79 min 96 % 703

DealDash shared a photo
2nd August, 2013 DealDash

most engaging photo

Most Popular Post

  • 634k Total Interactions
  • 011k Comments
  • 015k Shares

Spencer's shared a photo
5th August, 2013 Spencer's

I couldn't agree more...

most engaging photo

Most Popular Post

  • 490k Total Interactions
  • 5703 Comments
  • 023k Shares

Bud Light shared a photo
10th August, 2013 Bud Light

This isn’t your average birthday cake.

most engaging photo

Most Popular Post

  • 277k Total Interactions
  • 4872 Comments
  • 047k Shares

REGIONAL REPORT DETAILS

Data Range: 1st August, 2013 to 31st August, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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