December 2012 Social Media Report: Facebook Pages in Brazil

Facebook Pages in Brazil

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Socialbakers social media report

December 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Guaraná Antarctica Guaraná Antarctica 10 087 687 9 684 846 / 96.0 %
2 Skol Skol 9 227 931 9 142 956 / 99.1 %
3 Coca-Cola Coca-Cola 56 831 083 6 770 155 / 11.9 %
4 Lacta Oficial Lacta Oficial 5 478 483 5 450 374 / 99.5 %
5 L'Oréal Paris Brasil L'Oréal Paris Brasil 5 563 040 5 344 661 / 96.1 %
6 HotelUrbano.com HotelUrbano.com 5 308 703 5 267 973 / 99.2 %
7 Bis Bis 4 209 635 4 179 879 / 99.3 %
8 Itaú Itaú 4 092 207 4 064 865 / 99.3 %
9 Trident Trident 3 920 294 3 882 121 / 99.0 %
10 Cerveja Bohemia Cerveja Bohemia 3 750 888 3 727 756 / 99.4 %

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Top 9 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Multishow Multishow 5 778 350 5 713 037 / 98.9 %
2 Esporte Interativo Esporte Interativo 5 312 286 5 100 327 / 96.0 %
3 Telecine Telecine 3 683 250 3 614 822 / 98.1 %
4 SporTV SporTV 3 579 835 3 520 221 / 98.3 %
5 Terra Terra 2 828 660 2 776 135 / 98.1 %
6 UOL UOL 2 117 320 2 101 362 / 99.2 %
7 Mundo ESPN Mundo ESPN 1 993 352 1 935 845 / 97.1 %
8 Canal GNT Canal GNT 1 840 183 1 820 216 / 98.9 %
9 MTV MTV 40 760 924 1 765 186 / 4.3 %

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Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.14 %

    Monthly Change in Engagement Rate Engagement Rate
1 Toyota do Brasil Toyota do Brasil 50 % 3.16 %
2 Equilíbrio - Total Alimentos Equilíbrio - Total Alimentos 11 % 2.51 %
3 Clube dos Vira-Latas Clube dos Vira-Latas 59 % 2.34 %
4 Adote Um Gatinho Adote Um Gatinho 53 % 2.15 %
5 Frontline Brasil Frontline Brasil 8 % 2.06 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 39 %

    Response Time Response Rate Answered minus unanswered questions
1 SKY Brasil SKY Brasil 23 Min 96 % 781
2 TAM Airlines TAM Airlines 205 Min 94 % 299
3 Netshoes Netshoes 895 Min 83 % 298
4 Privalia Privalia 272 Min 84 % 293
5 Santander Brasil Santander Brasil 478 Min 87 % 284

Skol shared a video
18th December, 2012 Skol

Atenção! O verão chegou e com ele diversas enfermidades se espalham pelo país. Dá uma olhada pra ver se você também é um "verãocondríaco".

Most Popular Post

  • 121k Total Interactions
  • 9305 Comments
  • 037k Shares

BrahmaFla shared a photo
5th December, 2012 BrahmaFla

LUTO! Há poucas horas morreu Oscar Niemeyer. O ex-arquiteto iria completar 105 anos. O BrahmaFla lamenta o falecimento deste grande ícone nacional e agradece por tudo que este gênio construiu.

most engaging photo

Most Popular Post

  • 078k Total Interactions
  • 2612 Comments
  • 035k Shares

BrahmaSeleção shared a photo
27th December, 2012 BrahmaSeleção

QUEM FOI MELHOR EM 2012? O Prêmio da Fifa é só no dia 7 de janeiro. Mas na retrospectiva do ano, o BrahmaSeleção quer saber: quem jogou mais em 2012, Messi ou Cristiano Ronaldo? E aí, CURTE ou COMPARTILHA?

most engaging photo

Most Popular Post

  • 077k Total Interactions
  • 7835 Comments
  • 018k Shares

REGIONAL REPORT DETAILS

Data Range: 1st December, 2012 to 31st December, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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