December 2012 Social Media Report: Facebook Pages in United Kingdom

Facebook Pages in United Kingdom

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Socialbakers social media report

December 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Skittles Skittles 24 005 879 2 747 680 / 11.4 %
2 Amazon UK Amazon UK 3 034 059 2 728 489 / 89.9 %
3 Coca-Cola Coca-Cola 56 831 083 2 295 996 / 4.0 %
4 Cadbury Creme Egg Cadbury Creme Egg 2 400 138 2 026 627 / 84.4 %
5 Maximum Respect for the British Armed Forces supporting the RBL Maximum Respect for the British Armed Forces supporting the RBL 2 083 203 1 924 912 / 92.4 %
6 Cadbury Wispa Cadbury Wispa 1 976 726 1 772 353 / 89.7 %
7 Disney Disney 40 268 539 1 752 805 / 4.4 %
8 Red Bull Red Bull 35 099 475 1 713 551 / 4.9 %
9 Oreo Oreo 31 060 398 1 705 753 / 5.5 %
10 Pringles Pringles 22 045 517 1 662 324 / 7.5 %

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 UP YOUR VIVA UP YOUR VIVA 1 618 653 1 473 545 / 91.0 %
2 Sky Sports Sky Sports 1 722 975 984 808 / 57.2 %
3 MTV MTV 40 760 924 919 435 / 2.3 %
4 BBC Radio 1 BBC Radio 1 1 248 801 904 731 / 72.4 %
5 Capital FM Capital FM 877 418 776 331 / 88.5 %
6 The Sun The Sun 646 817 536 345 / 82.9 %
7 Kiss FM (UK) Kiss FM (UK) 571 073 501 568 / 87.8 %
8 BBC Three BBC Three 500 618 443 756 / 88.6 %
9 Peep Show Peep Show 556 257 388 016 / 69.8 %
10 E4 E4 448 586 385 663 / 86.0 %

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Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.21 %

    Monthly Change in Engagement Rate Engagement Rate
1 LateRooms.com LateRooms.com 7 % 2.91 %
2 Peugeot UK Peugeot UK 54 % 2.08 %
3 Capital One UK Capital One UK 1 % 1.96 %
4 Petplan UK Petplan UK 3 % 1.83 %
5 Laithwaites Wine Laithwaites Wine 5 % 1.66 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 60 %

    Response Time Response Rate Answered minus unanswered questions
1 Next Next 28 Min 94 % 897
2 Virgin Media Virgin Media 597 Min 91 % 521
3 EE EE 527 Min 89 % 492
4 Argos Argos 154 Min 96 % 448
5 boohoo.com boohoo.com 28 Min 99 % 432

Mothercare UK shared a photo
2nd December, 2012 Mothercare UK

Congratulations to the Duke and Duchess of Cambridge who have just announced they are expecting their first child. Mx

most engaging photo

Most Popular Post

  • 089k Total Interactions
  • 2294 Comments
  • 4312 Shares

EE shared a photo
13th December, 2012 EE

With the world possibly ending, a family feature is just the thing while we see if those Mayans were right. Ice Age: Continental Drift. http://bit.ly/EEIceAge

most engaging photo

Most Popular Post

  • 056k Total Interactions
  • 1350 Comments
  • 2699 Shares

Appliances Online shared a photo
15th December, 2012 Appliances Online

Click "LIKE Page" for your chance to WIN a £1,000 kitchen appliance of YOUR choice! Choose here: http://bit.ly/DreamWIN , Win it this Wednesday and get it delivered before Christmas. Simple :)

most engaging photo

Most Popular Post

  • 040k Total Interactions
  • 2782 Comments
  • 1294 Shares

REGIONAL REPORT DETAILS

Data Range: 1st December, 2012 to 31st December, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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