December 2012 Social Media Report: Facebook Pages in United States

Facebook Pages in United States

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Socialbakers social media report

December 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Walmart Walmart 26 250 581 24 677 948 / 94.0 %
2 Target Target 21 422 953 20 470 896 / 95.6 %
3 Samsung Mobile USA Samsung Mobile USA 22 427 973 16 093 926 / 71.8 %
4 Starbucks Starbucks 33 292 098 15 615 785 / 46.9 %
5 Amazon.com Amazon.com 15 231 641 14 328 145 / 94.1 %
6 Subway Subway 19 394 185 13 471 797 / 69.5 %
7 Skittles Skittles 24 005 879 11 837 610 / 49.3 %
8 Coca-Cola Coca-Cola 56 831 083 11 357 588 / 20.0 %
9 Disney Disney 40 268 539 11 124 818 / 27.6 %
10 Oreo Oreo 31 060 398 11 104 272 / 35.8 %

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 MTV MTV 40 760 924 8 250 243 / 20.2 %
2 ESPN ESPN 8 230 391 5 585 965 / 67.9 %
3 History History 12 423 444 5 344 354 / 43.0 %
4 iHeartRadio iHeartRadio 5 329 513 4 960 696 / 93.1 %
5 Pandora Pandora 4 858 165 4 540 228 / 93.5 %
6 Cartoon Network Cartoon Network 15 453 377 3 030 055 / 19.6 %
7 Food Network Food Network 3 298 855 2 823 067 / 85.6 %
8 Animal Planet Animal Planet 9 406 705 2 801 270 / 29.8 %
9 Comedy Central Comedy Central 3 932 483 2 637 898 / 67.1 %
10 DISH DISH 2 787 113 2 467 640 / 88.5 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.15 %

    Monthly Change in Engagement Rate Engagement Rate
1 Air France USA Air France USA 123 % 6.65 %
2 I am a Woman of God I am a Woman of God 6 % 3.66 %
3 BzzAgent BzzAgent 96 % 2.81 %
4 Era Alaska Era Alaska 179 % 2.79 %
5 Freedom to Marry Freedom to Marry 17 % 2.73 %

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Top 4 Socially Devoted
Facebook Brands

Average Response Rate 49 %

    Response Time Response Rate Answered minus unanswered questions
1 Target Target 165 Min 78 % 854
2 Walmart Walmart 36 Min 66 % 737
3 T-Mobile T-Mobile 93 Min 98 % 684
4 Best Buy Best Buy 217 Min 89 % 595

Macy's shared a photo
5th December, 2012 Macy's

Give her something snuggly this season! Warm slippers & cozy boots are perfect for placing under the tree. http://bit.ly/TEIJH7

most engaging photo

Most Popular Post

  • 384k Total Interactions
  • 4319 Comments
  • 6445 Shares

Kohl's shared a photo
30th November, 2012 Kohl's

For each new “like” through December 24, we’ll give $1 to Toys for Tots. Tell your friends and family – help us reach our goal of $500,000! Plus, win a Dream Receipt and we’ll pay your tab! Every day. Every store. Online too. No purchase necessary http://oak.ctx.ly/r/1n9e

most engaging photo

Most Popular Post

  • 351k Total Interactions
  • 1765 Comments
  • 021k Shares

Kohl's shared a photo
10th December, 2012 Kohl's

For every new “like” we get through December 24, we’re giving $1 to Toys for Tots, up to $500,000. Invite your family and friends to "like" our page. Only 33,000 fans to go! Plus, win a Dream Receipt and we’ll pay your tab! One shopper. Every day. Every store. Online too. No purchase necessary. http://oak.ctx.ly/r/1n9e

most engaging photo

Most Popular Post

  • 272k Total Interactions
  • 1057 Comments
  • 011k Shares

REGIONAL REPORT DETAILS

Data Range: 1st December, 2012 to 31st December, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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