February 2013 Social Media Report: Facebook Pages in Brazil

Facebook Pages in Brazil

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Socialbakers social media report

February 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Guaraná Antarctica Guaraná Antarctica 10 420 353 9 969 571 / 95.7 %
2 Skol Skol 9 868 054 9 759 013 / 98.9 %
3 Coca-Cola Coca-Cola 59 985 669 8 106 332 / 13.5 %
4 HotelUrbano.com HotelUrbano.com 5 909 371 5 856 386 / 99.1 %
5 L'Oréal Paris Brasil L'Oréal Paris Brasil 5 978 091 5 748 180 / 96.2 %
6 Lacta Oficial Lacta Oficial 5 578 376 5 541 585 / 99.3 %
7 Cerveja Bohemia Cerveja Bohemia 4 622 452 4 587 349 / 99.2 %
8 Bis Bis 4 438 508 4 401 529 / 99.2 %
9 Trident Trident 4 347 807 4 340 332 / 99.8 %
10 Itaú Itaú 4 204 136 4 163 797 / 99.0 %

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Multishow Multishow 6 775 475 6 644 908 / 98.1 %
2 Esporte Interativo Esporte Interativo 6 284 070 6 065 697 / 96.5 %
3 SporTV SporTV 4 562 555 4 492 396 / 98.5 %
4 Telecine Telecine 4 042 833 3 967 791 / 98.1 %
5 Terra Terra 2 885 214 2 823 402 / 97.9 %
6 UOL UOL 2 793 792 2 778 426 / 99.4 %
7 Mundo ESPN Mundo ESPN 2 435 015 2 364 860 / 97.1 %
8 Melhores Destinos Melhores Destinos 2 009 402 1 985 552 / 98.8 %
9 Canal GNT Canal GNT 1 961 526 1 937 044 / 98.8 %
10 CQC na Band CQC na Band 1 986 259 1 856 827 / 93.5 %

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Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.16 %

    Monthly Change in Engagement Rate Engagement Rate
1 Glabin Glabin 24 % 3.16 %
2 Adote Um Gatinho Adote Um Gatinho 29 % 3.01 %
3 Toyota do Brasil Toyota do Brasil 1 % 1.94 %
4 Clube dos Vira-Latas Clube dos Vira-Latas 3 % 1.90 %
5 A.C.Camargo Cancer Center A.C.Camargo Cancer Center 12 % 1.81 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 36 %

    Response Time Response Rate Answered minus unanswered questions
1 SKY Brasil SKY Brasil 21 Min 89 % 734
2 Santander Brasil Santander Brasil 426 Min 89 % 261
3 Bradesco Bradesco 34 Min 89 % 231
4 Netshoes Netshoes 777 Min 93 % 217
5 TAM Airlines TAM Airlines 199 Min 83 % 206

Skol shared a photo
23rd February, 2013 Skol

Fazemos questão de abrir a porta pra você voltar sempre, com mais.

most engaging photo

Most Popular Post

  • 161k Total Interactions
  • 4355 Comments
  • 097k Shares

bomnegócio.com shared a photo
15th February, 2013 bomnegócio.com

Está procurando por carros? Encontre aqui! As melhores marcas e modelos. http://bit.ly/BNcarros

most engaging photo

Most Popular Post

  • 129k Total Interactions
  • 4774 Comments
  • 064k Shares

Skol shared a photo
26th February, 2013 Skol

Foi dada a largada!

most engaging photo

Most Popular Post

  • 085k Total Interactions
  • 2214 Comments
  • 048k Shares

REGIONAL REPORT DETAILS

Data Range: 1st February, 2013 to 28th February, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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