February 2013 Social Media Report: Facebook Pages in United States

Facebook Pages in United States

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Socialbakers social media report

February 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Walmart Walmart 27 129 987 25 435 125 / 93.8 %
2 Target Target 21 690 178 20 684 776 / 95.4 %
3 Samsung Mobile USA Samsung Mobile USA 22 750 614 16 302 052 / 71.7 %
4 Amazon.com Amazon.com 17 026 724 16 039 116 / 94.2 %
5 Starbucks Starbucks 33 818 008 15 840 873 / 46.8 %
6 Subway Subway 20 805 201 14 668 173 / 70.5 %
7 Skittles Skittles 24 548 341 12 094 732 / 49.3 %
8 Coca-Cola Coca-Cola 59 985 669 11 571 739 / 19.3 %
9 Disney Disney 42 495 299 11 376 212 / 26.8 %
10 Oreo Oreo 32 100 418 11 346 524 / 35.3 %

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 MTV MTV 42 683 101 8 452 542 / 19.8 %
2 ESPN ESPN 8 473 896 5 721 020 / 67.5 %
3 History History 13 403 782 5 539 271 / 41.3 %
4 iHeartRadio iHeartRadio 5 470 355 5 075 941 / 92.8 %
5 Pandora Pandora 4 976 178 4 636 005 / 93.2 %
6 Adult Swim Adult Swim 3 551 878 3 240 331 / 91.2 %
7 Cartoon Network Cartoon Network 17 232 550 3 138 381 / 18.2 %
8 Food Network Food Network 3 415 910 2 917 769 / 85.4 %
9 Animal Planet Animal Planet 9 916 329 2 847 775 / 28.7 %
10 Comedy Central Comedy Central 4 089 146 2 691 529 / 65.8 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.15 %

    Monthly Change in Engagement Rate Engagement Rate
1 Nike Football Nike Football 132 % 3.34 %
2 I am a Woman of God I am a Woman of God 29 % 3.18 %
3 Freedom to Marry Freedom to Marry 19 % 2.21 %
4 BzzAgent BzzAgent 15 % 1.99 %
5 Namecheap.com Namecheap.com 242 % 1.72 %

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Top 4 Socially Devoted
Facebook Brands

Average Response Rate 54 %

    Response Time Response Rate Answered minus unanswered questions
1 Boost Mobile Boost Mobile 88 Min 91 % 554
2 T-Mobile T-Mobile 59 Min 97 % 542
3 DISH DISH 52 Min 87 % 539
4 Best Buy Best Buy 319 Min 76 % 423

Subway shared a photo
6th February, 2013 Subway

It's FebruANY®, the biggest FOOTLONG™ event of the year! Which sub makes you a FOOTLONG™ fanatic?

most engaging photo

Most Popular Post

  • 413k Total Interactions
  • 019k Comments
  • 8653 Shares

Nike Football shared a photo
3rd February, 2013 Nike Football

Leave everything but the trophy.

most engaging photo

Most Popular Post

  • 308k Total Interactions
  • 8548 Comments
  • 9960 Shares

FreedomWorks shared a photo
17th February, 2013 FreedomWorks

On this President's Day, "Like" if you agree. COMMENT: Tell us why you think Obama is the worst president in history.

most engaging photo

Most Popular Post

  • 284k Total Interactions
  • 038k Comments
  • 037k Shares

REGIONAL REPORT DETAILS

Data Range: 1st February, 2013 to 28th February, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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