January 2013 Social Media Report: Facebook Pages in Germany

Facebook Pages in Germany

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Socialbakers social media report

January 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 McDonald's Deutschland McDonald's Deutschland 2 074 103 1 958 901 / 94.4 %
2 stylefruits stylefruits 1 868 304 1 618 922 / 86.7 %
3 Kinder Riegel Kinder Riegel 1 543 581 1 452 384 / 94.1 %
4 Red Bull Red Bull 35 586 039 1 443 757 / 4.1 %
5 H&M H&M 13 573 741 1 429 315 / 10.5 %
6 nutella Deutschland nutella Deutschland 1 333 519 1 186 005 / 88.9 %
7 Coca-Cola Coca-Cola 58 345 029 1 045 465 / 1.8 %
8 dm-drogerie markt Deutschland dm-drogerie markt Deutschland 1 060 691 1 002 132 / 94.5 %
9 Starbucks Starbucks 33 535 431 969 748 / 2.9 %
10 McDonald's McDonald's 27 092 614 885 675 / 3.3 %

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 PromiFlash PromiFlash 2 440 480 2 169 275 / 88.9 %
2 TV total TV total 1 147 601 888 929 / 77.5 %
3 ProSieben ProSieben 1 130 268 873 484 / 77.3 %
4 Galileo Galileo 1 395 531 861 402 / 61.7 %
5 Bild Bild 847 352 770 779 / 91.0 %
6 DMAX DMAX 999 403 721 190 / 72.2 %
7 VIVA VIVA 903 217 397 860 / 44.0 %
8 RTL RTL 592 822 353 100 / 59.6 %
9 MTV Home MTV Home 377 500 288 058 / 76.3 %
10 Radio sunshine live Radio sunshine live 309 265 263 843 / 85.3 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.35 %

    Monthly Change in Engagement Rate Engagement Rate
1 Pixum Pixum 1 % 21.86 %
2 Alprausch Alprausch 3 % 12.81 %
3 Deutsche Vermögensberatung AG - DVAG Deutsche Vermögensberatung AG - DVAG 30 % 3.18 %
4 Karlsberg Brauerei GmbH Karlsberg Brauerei GmbH 360 % 2.23 %
5 stylefruits stylefruits 13 % 2.00 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 71 %

    Response Time Response Rate Answered minus unanswered questions
1 DB Bahn DB Bahn 60 Min 95 % 1141
2 Telekom-hilft Telekom-hilft 192 Min 98 % 889
3 dm-drogerie markt Deutschland dm-drogerie markt Deutschland 132 Min 83 % 772
4 o2 Deutschland o2 Deutschland 273 Min 86 % 684
5 stylefruits stylefruits 147 Min 91 % 508

Pixum shared a photo
22nd January, 2013 Pixum

Hilfe! Mein Chef hält nichts von Karneval. Aber er sagt, wenn dieses Bild hier 100 Tsd. Likes erhält, bekommt die ganze Firma an Rosenmontag frei! Könnt ihr mir helfen, ihn zu überzeugen? ------- Update: Wahnsinn! Keine 4 Stunden und die 100.000 Likes sind erreicht. Wir möchten im Gegenzug etwas Gutes tun! Hier gibts alle Infos: https://www.facebook.com/photo.php?fbid=10151424774884878&set=a.306750539877.183903.107455249877

most engaging photo

Most Popular Post

  • 200k Total Interactions
  • 4239 Comments
  • 9056 Shares

stylefruits shared a photo
27th January, 2013 stylefruits

most engaging photo

Most Popular Post

  • 104k Total Interactions
  • 2190 Comments
  • 2847 Shares

stylefruits shared a photo
22nd January, 2013 stylefruits

most engaging photo

Most Popular Post

  • 100k Total Interactions
  • 2111 Comments
  • 2712 Shares

REGIONAL REPORT DETAILS

Data Range: 1st January, 2013 to 31st January, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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