January 2013 Social Media Report: Facebook Pages in India

Facebook Pages in India

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Socialbakers social media report

January 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Tata Docomo Tata Docomo 11 709 364 10 980 050 / 93.8 %
2 Vodafone Zoozoos Vodafone Zoozoos 8 255 926 7 461 531 / 90.4 %
3 Nokia India Nokia India 5 920 990 5 641 819 / 95.3 %
4 Fastrack Fastrack 5 504 624 5 109 521 / 92.8 %
5 Samsung Mobile India Samsung Mobile India 5 114 751 4 979 711 / 97.4 %
6 Kingfisher Kingfisher 5 090 778 4 727 270 / 92.9 %
7 Intel Intel 16 633 493 4 297 275 / 25.8 %
8 Shoppers Stop Shoppers Stop 4 320 492 4 190 991 / 97.0 %
9 Idea Idea 4 079 848 3 958 878 / 97.0 %
10 Levi's Levi's 16 620 829 3 855 974 / 23.2 %

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 MTV India MTV India 4 060 737 3 366 169 / 82.9 %
2 India Community Digest India Community Digest 4 324 481 3 278 840 / 75.8 %
3 Save the Tiger Save the Tiger 2 575 175 2 079 845 / 80.8 %
4 Bindass Bindass 2 167 442 2 058 455 / 95.0 %
5 The Times of India The Times of India 2 271 554 1 982 559 / 87.3 %
6 Channel [v] India Channel [v] India 1 892 414 1 681 641 / 88.9 %
7 9XM 9XM 1 947 992 1 640 195 / 84.2 %
8 HBO India HBO India 1 733 311 1 627 372 / 93.9 %
9 Star Movies India Star Movies India 1 596 945 1 459 115 / 91.4 %
10 STAR Plus STAR Plus 1 832 918 1 295 707 / 70.7 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.22 %

    Monthly Change in Engagement Rate Engagement Rate
1 Amity University Amity University 29 % 3.46 %
2 Royal Enfield Royal Enfield 1 % 0.96 %
3 Greenpeace India Greenpeace India 23 % 0.95 %
4 Johnnie Walker India Johnnie Walker India 5 % 0.90 %
5 Revlon India Revlon India 32 % 0.79 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 38 %

    Response Time Response Rate Answered minus unanswered questions
1 Samsung Mobile India Samsung Mobile India 955 Min 76 % 282
2 Airtel India Airtel India 269 Min 77 % 274
3 Vodafone India Vodafone India 742 Min 71 % 125
4 Samsung India Samsung India 234 Min 97 % 124
5 HDFC Bank HDFC Bank 745 Min 67 % 52

Vodafone Zoozoos shared a photo
25th January, 2013 Vodafone Zoozoos

Every Republic Day, the Zoozoos used to go to school early and were given flag badges & sweets. What’s your favourite Republic Day moment?

most engaging photo

Most Popular Post

  • 109k Total Interactions
  • 3057 Comments
  • 024k Shares

Tata Docomo shared a photo
16th January, 2013 Tata Docomo

Barfi couldn’t speak, but he sure could win millions of hearts! Three cheers for Ranbir Kapoor as Barfi gets maximum nominations at the Filmfare awards, this year.

most engaging photo

Most Popular Post

  • 070k Total Interactions
  • 2056 Comments
  • 6013 Shares

Cadbury Celebrations shared a photo
24th January, 2013 Cadbury Celebrations

Happy Republic Day to your family & you :)

most engaging photo

Most Popular Post

  • 065k Total Interactions
  • 1178 Comments
  • 018k Shares

REGIONAL REPORT DETAILS

Data Range: 1st January, 2013 to 31st January, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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