January 2013 Social Media Report: Facebook Pages in Italy

Facebook Pages in Italy

Italy flag

Socialbakers social media report

January 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Nutella Nutella 4 603 347 2 906 337 / 63.1 %
2 Coca-Cola Coca-Cola 58 345 029 2 110 933 / 3.6 %
3 Kinder Cioccolato Kinder Cioccolato 2 465 770 1 783 120 / 72.3 %
4 Nokia Italia Nokia Italia 1 643 359 1 508 342 / 91.8 %
5 Converse Converse 34 795 376 1 475 909 / 4.2 %
6 Ferrero Rocher Ferrero Rocher 17 246 208 1 339 626 / 7.8 %
7 TIM TIM 1 261 866 1 116 682 / 88.5 %
8 La punta di cioccolato del Cornetto Algida La punta di cioccolato del Cornetto Algida 1 032 599 930 901 / 90.2 %
9 H&M H&M 13 573 741 904 537 / 6.7 %
10 Burberry Burberry 14 762 276 872 997 / 5.9 %

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 MTV Italia MTV Italia 1 276 868 1 123 727 / 88.0 %
2 la Repubblica la Repubblica 1 086 130 985 673 / 90.8 %
3 Radio 105 Radio 105 893 707 813 600 / 91.0 %
4 RTL 102.5 RTL 102.5 898 211 808 556 / 90.0 %
5 Sky Sport Sky Sport 892 616 796 958 / 89.3 %
6 Real Time Real Time 725 275 690 336 / 95.2 %
7 MotoGP MotoGP 3 963 365 635 480 / 16.0 %
8 Informare Per Resistere Informare Per Resistere 620 664 564 249 / 90.9 %
9 Lo studente in crisi. Lo studente in crisi. 526 734 485 952 / 92.3 %
10 Frasi Belle di Frasiaforismi.com Frasi Belle di Frasiaforismi.com 434 835 393 093 / 90.4 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.19 %

    Monthly Change in Engagement Rate Engagement Rate
1 carpooling.it | Carpooling e autostop 2.0 carpooling.it | Carpooling e autostop 2.0 213 % 2.56 %
2 Ferrero Mon Chéri Ferrero Mon Chéri 47 % 1.24 %
3 REDValentino REDValentino 13 % 1.21 %
4 Mellin Mellin 44 % 1.12 %
5 Bavaria Italy Bavaria Italy 318 % 1.11 %

Analyze & Enhance Your Facebook Performance

Top 5 Socially Devoted
Facebook Brands

Average Response Rate 57 %

    Response Time Response Rate Answered minus unanswered questions
1 Alitalia Alitalia 322 Min 91 % 756
2 TIM TIM 296 Min 71 % 563
3 Wind Wind 443 Min 85 % 549
4 Vodafone it Vodafone it 108 Min 69 % 341
5 Intesa Sanpaolo Servizio Clienti Intesa Sanpaolo Servizio Clienti 185 Min 99 % 303

Il cucciolo della Scottex shared a photo
24th January, 2013 Il cucciolo della Scottex

most engaging photo

Most Popular Post

  • 029k Total Interactions
  • 1040 Comments
  • 8211 Shares

Dash Italia shared a photo
14th January, 2013 Dash Italia

“Mamma, mi si è ristretto il maglione”. Quante volte vi è capitato?

most engaging photo

Most Popular Post

  • 023k Total Interactions
  • 2919 Comments
  • 3892 Shares

Volkswagen Italia shared a video
6th January, 2013 Volkswagen Italia

Ecco a voi eco up!, da oggi anche a metano, semplicemente ecologica. Guarda lo spot!

Most Popular Post

  • 018k Total Interactions
  • 1891 Comments
  • 4204 Shares

REGIONAL REPORT DETAILS

Data Range: 1st January, 2013 to 31st January, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

Interested in advanced demographics & top content?
See more in Analytics PRO

Older Reports

Engage 2014 New York by Socialbakers