January 2013 Social Media Report: Facebook Pages in Spain

Facebook Pages in Spain

Spain flag

Socialbakers social media report

January 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Decathlon España Decathlon España 1 226 538 1 162 929 / 94.8 %
2 El Corte Inglés El Corte Inglés 1 228 343 1 105 783 / 90.0 %
3 Durex Love Sex Durex Love Sex 930 402 818 432 / 88.0 %
4 Coca-Cola Coca-Cola 58 345 029 720 070 / 1.2 %
5 Privalia Privalia 2 365 632 708 609 / 30.0 %
6 Privalia Privalia 701 825 708 579 / 100.0 %
7 Amazon BuyVIP Amazon BuyVIP 587 374 586 811 / 99.9 %
8 ZARA ZARA 16 121 115 545 710 / 3.4 %
9 El Viajero Fisgón El Viajero Fisgón 526 537 497 794 / 94.5 %
10 Pepsi España Pepsi España 613 365 441 497 / 72.0 %

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Europa FM Europa FM 504 848 435 446 / 86.3 %
2 Cadena 100 Cadena 100 419 583 365 124 / 87.0 %
3 MTV Spain MTV Spain 503 787 360 252 / 71.5 %
4 MARCA MARCA 775 810 309 415 / 39.9 %
5 Telecinco Telecinco 328 895 261 112 / 79.4 %
6 Diario Público Diario Público 285 786 244 144 / 85.4 %
7 National Geographic National Geographic 13 541 558 235 514 / 1.7 %
8 MotoGP MotoGP 3 963 365 201 363 / 5.1 %
9 mundochistoso.com mundochistoso.com 1 337 482 146 906 / 11.0 %
10 Vogue España Vogue España 281 258 140 497 / 50.0 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.33 %

    Monthly Change in Engagement Rate Engagement Rate
1 Cova d'en Xoroi Menorca Cova d'en Xoroi Menorca 2 % 9.64 %
2 Purina España Purina España 8 % 3.40 %
3 Whiskas España Whiskas España 4 % 3.28 %
4 Nissan QASHQAI Nissan QASHQAI 56 % 2.49 %
5 Formigal (ARAMON) Formigal (ARAMON) 27 % 2.30 %

Analyze & Enhance Your Facebook Performance

Top 5 Socially Devoted
Facebook Brands

Average Response Rate 56 %

    Response Time Response Rate Answered minus unanswered questions
1 Vueling People! Vueling People! 174 Min 95 % 187
2 Yoigo Yoigo 1 695 Min 76 % 185
3 Iberia Líneas Aéreas Iberia Líneas Aéreas 391 Min 96 % 175
4 ING DIRECT España ING DIRECT España 1 031 Min 95 % 131
5 Lidl España Lidl España 631 Min 83 % 104

Iberia Líneas Aéreas shared a photo
8th January, 2013 Iberia Líneas Aéreas

¡París por 59€ , Buenos Aires por339€, Sao Paulo por 369€! 1.000.000 de plazas para volar a precios increíbles: http://bit.ly/119o6dN. Ajustamos el cinturón para que podáis volar a vuestro destino favorito. ¿Tenéis ya vuestro destino #cinturonIB? (Precios por trayecto comprando ida y vuelta para volar en las fechas de la oferta) Compras hasta el 20 de enero.

most engaging photo

Most Popular Post

  • 044k Total Interactions
  • 3121 Comments
  • 5230 Shares

Desigual shared a photo
3rd January, 2013 Desigual

most engaging photo

Most Popular Post

  • 026k Total Interactions
  • 0338 Comments
  • 2817 Shares

Volkswagen España shared a photo
15th January, 2013 Volkswagen España

Empieza el WRC. El Polo R WRC ya está preparado. Que comience el espectáculo!

most engaging photo

Most Popular Post

  • 019k Total Interactions
  • 0423 Comments
  • 1261 Shares

REGIONAL REPORT DETAILS

Data Range: 1st January, 2013 to 31st January, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

Interested in advanced demographics & top content?
See more in Analytics PRO

Older Reports