January 2014 Social Marketing Report: United States Regional

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Sony shared a video
18th January, 2014 Sony

We’ve always made things people didn’t know they needed. Now we’ve made MP3 player headphones that can play music underwater: http://discover.store.sony.com/be-moved/#walkman #BeMoved

most engaging photo

Most Popular Post

  • 289k Total Interactions
  • 011k Comments
  • 044k Shares

Butterfinger shared a photo
8th January, 2014 Butterfinger

2 is always better than one.

most engaging photo

Most Popular Post

  • 274k Total Interactions
  • 6560 Comments
  • 038k Shares

Red Lobster shared a photo
17th January, 2014 Red Lobster

Fresh fish available every day - one of the many reasons to love Red Lobster.

most engaging photo

Most Popular Post

  • 198k Total Interactions
  • 4279 Comments
  • 4979 Shares

REGIONAL REPORT DETAILS

Data Range: 1st January, 2014 to 31st January, 2014

Local Fans: The number of local fans from the Page's overall fan base.

Interactions: The sum of replies, retweets and organic mentions.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report, in this metric, we have only included pages possessing more than 10,000 fans between the first and last day of the selected time period.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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