March 2013 Social Media Report: Facebook Pages in Brazil

Facebook Pages in Brazil

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Socialbakers social media report

March 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Skol Skol 10 355 523 10 235 558 / 98.8 %
2 Guaraná Antarctica Guaraná Antarctica 10 565 760 10 131 458 / 95.9 %
3 Coca-Cola Coca-Cola 62 341 549 9 273 710 / 14.9 %
4 HotelUrbano.com HotelUrbano.com 6 265 598 6 204 275 / 99.0 %
5 L'Oréal Paris Brasil L'Oréal Paris Brasil 6 041 755 5 801 011 / 96.0 %
6 Lacta Oficial Lacta Oficial 5 643 426 5 598 155 / 99.2 %
7 Cerveja Bohemia Cerveja Bohemia 4 967 617 4 931 663 / 99.3 %
8 Trident Trident 9 245 981 4 549 473 / 49.2 %
9 Trident Trident 4 557 284 4 549 376 / 99.8 %
10 Bis Bis 4 517 928 4 477 043 / 99.1 %

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Vagalume Vagalume 8 030 410 7 850 372 / 97.8 %
2 Multishow Multishow 7 315 073 7 228 225 / 98.8 %
3 Esporte Interativo Esporte Interativo 6 586 915 6 364 249 / 96.6 %
4 Facebook Brasil Facebook Brasil 6 058 555 5 330 582 / 88.0 %
5 SporTV SporTV 4 621 094 4 545 139 / 98.4 %
6 Telecine Telecine 4 291 472 4 210 313 / 98.1 %
7 UOL Esporte UOL Esporte 4 189 981 4 154 209 / 99.1 %
8 letras.mus.br letras.mus.br 4 054 707 3 872 838 / 95.5 %
9 Globo Esporte Globo Esporte 3 237 410 3 159 092 / 97.6 %
10 Facebook Facebook 89 985 999 3 152 406 / 3.5 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.09 %

    Monthly Change in Engagement Rate Engagement Rate
1 Adote Um Gatinho Adote Um Gatinho 3 % 3.17 %
2 A.C.Camargo Cancer Center A.C.Camargo Cancer Center 15 % 2.14 %
3 Toyota do Brasil Toyota do Brasil 8 % 2.11 %
4 BrahmaFogo BrahmaFogo 91 % 1.63 %
5 Pet Care Pet Care 33 % 1.57 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 44 %

    Response Time Response Rate Answered minus unanswered questions
1 SKY Brasil SKY Brasil 71 min 80 % 1123
2 AZUL - Linhas Aéreas Brasileiras AZUL - Linhas Aéreas Brasileiras 570 min 90 % 275
3 Smart Fit Smart Fit 618 min 96 % 256
4 Bradesco Bradesco 34 min 80 % 252
5 Santander Brasil Santander Brasil 588 min 74 % 238

BrahmaTimão shared a photo
2nd March, 2013 BrahmaTimão

ARTILHEIRO! Vamos ajudar o GUERRERO! Ele quer 100 mil "curtidas" para balançar as redes no clássico de amanhã! Quem quer vê-lo decidindo o jogo contra o Santos, clica em CURTIR!

most engaging photo

Most Popular Post

  • 080k Total Interactions
  • 2757 Comments
  • 4530 Shares

BrahmaTimão shared a photo
31st March, 2013 BrahmaTimão

CORINTHIANS 2 x 1 São Paulo Só CURTE quem está FELIZ com o TIMÃO!

most engaging photo

Most Popular Post

  • 076k Total Interactions
  • 3107 Comments
  • 013k Shares

BrahmaSeleção shared a photo
10th March, 2013 BrahmaSeleção

PELÉ X MARADONA! Para os argentinos, Maradona foi melhor. Mas, todo mundo sabe que isso não é verdade né, galera?! Vamos CURTIR e provar que o Pelé é MUITO maior... Se você acha que o Pelé foi melhor que Maradona, CURTE!

most engaging photo

Most Popular Post

  • 075k Total Interactions
  • 4131 Comments
  • 2714 Shares

REGIONAL REPORT DETAILS

Data Range: 1st March, 2013 to 31st March, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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