March 2013 Social Media Report: Facebook Pages in United Kingdom

Facebook Pages in United Kingdom

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Socialbakers social media report

March 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Amazon UK Amazon UK 3 514 082 3 153 986 / 89.8 %
2 Skittles Skittles 25 015 614 2 780 852 / 11.1 %
3 Coca-Cola Coca-Cola 62 341 549 2 387 462 / 3.8 %
4 Cadbury Creme Egg Cadbury Creme Egg 2 601 332 2 210 262 / 85.0 %
5 Ben & Jerry's Ben & Jerry's 6 795 496 1 923 088 / 28.3 %
6 Ben & Jerry's Ben & Jerry's 1 945 648 1 919 149 / 98.6 %
7 Maximum Respect for the British Armed Forces supporting the RBL Maximum Respect for the British Armed Forces supporting the RBL 2 075 314 1 913 763 / 92.2 %
8 Disney Disney 43 276 570 1 823 323 / 4.2 %
9 Cadbury Wispa Cadbury Wispa 2 015 624 1 803 929 / 89.5 %
10 Red Bull Red Bull 37 135 715 1 758 122 / 4.7 %

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Facebook Facebook 89 985 999 3 297 903 / 3.7 %
2 YouTube YouTube 72 587 309 2 997 458 / 4.1 %
3 Coronation Street Coronation Street 1 828 610 1 504 044 / 82.3 %
4 UP YOUR VIVA UP YOUR VIVA 1 636 274 1 486 643 / 90.9 %
5 Match of the Day Match of the Day 1 568 491 1 303 891 / 83.1 %
6 I Love My Mum (FamilyShare.com) I Love My Mum (FamilyShare.com) 4 832 307 1 058 388 / 21.9 %
7 Sky Sports Sky Sports 1 785 176 1 004 214 / 56.3 %
8 MTV MTV 43 651 153 982 410 / 2.3 %
9 BBC Radio 1 BBC Radio 1 1 322 381 936 581 / 70.8 %
10 Capital FM Capital FM 905 861 792 449 / 87.5 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.17 %

    Monthly Change in Engagement Rate Engagement Rate
1 Three UK Three UK 623 % 3.87 %
2 Manolo Blahnik Manolo Blahnik 23 % 2.61 %
3 MyOffers Competitions MyOffers Competitions 321 % 2.44 %
4 Stobart Group Stobart Group N/A 2.17 %
5 ABSOLUT ABSOLUT 735 % 2.14 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 61 %

    Response Time Response Rate Answered minus unanswered questions
1 Virgin Media Virgin Media 310 min 90 % 519
2 Next Next 20 min 96 % 513
3 Sky Sky 123 min 90 % 391
4 EE EE 441 min 93 % 371
5 Thomson Holidays Thomson Holidays 73 min 97 % 337

Asda shared a photo
13th March, 2013 Asda

Click 'like' if you'd love to win £150 to spend at Asda! We believe in beating prices, not matching them - so we're giving one lucky winner the chance to find out how far their money will go. Enter here: http://bit.ly/13SNDcF What would you spend it on? Closes March 31.

most engaging photo

Most Popular Post

  • 057k Total Interactions
  • 2365 Comments
  • 2911 Shares

Pizza Hut - UK shared a photo
24th March, 2013 Pizza Hut - UK

Our classic pizza The Edge® returns! Limited time only. LIKE the sound of that?

most engaging photo

Most Popular Post

  • 056k Total Interactions
  • 3778 Comments
  • 2302 Shares

ILoveAllaah.com shared a photo
3rd March, 2013 ILoveAllaah.com

most engaging photo

Most Popular Post

  • 046k Total Interactions
  • 0741 Comments
  • 5789 Shares

REGIONAL REPORT DETAILS

Data Range: 1st March, 2013 to 31st March, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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