March 2013 Social Media Report: Facebook Pages in United States

Facebook Pages in United States

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Socialbakers social media report

March 2013

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Walmart Walmart 28 004 097 26 250 121 / 93.7 %
2 Target Target 21 770 512 20 739 611 / 95.3 %
3 Amazon.com Amazon.com 17 643 836 16 616 725 / 94.2 %
4 Samsung Mobile USA Samsung Mobile USA 22 706 804 16 229 204 / 71.5 %
5 Starbucks Starbucks 34 149 169 16 021 298 / 46.9 %
6 Subway Subway 21 390 381 15 170 031 / 70.9 %
7 Skittles Skittles 25 015 614 12 258 565 / 49.0 %
8 Coca-Cola Coca-Cola 62 341 549 11 698 602 / 18.8 %
9 Disney Disney 43 276 570 11 528 326 / 26.6 %
10 Oreo Oreo 32 692 337 11 503 838 / 35.2 %

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Facebook Facebook 89 985 999 17 151 363 / 19.1 %
2 YouTube YouTube 72 587 309 16 770 583 / 23.1 %
3 MTV MTV 43 651 153 8 590 863 / 19.7 %
4 ESPN ESPN 8 620 582 5 837 285 / 67.7 %
5 History History 13 690 068 5 661 496 / 41.4 %
6 iHeartRadio iHeartRadio 5 489 166 5 091 615 / 92.8 %
7 Pandora Pandora 5 012 481 4 670 968 / 93.2 %
8 moviepilot.com moviepilot.com 4 504 440 4 008 201 / 89.0 %
9 Yahoo! Yahoo! 10 607 922 3 946 844 / 37.2 %
10 Proud to be an American Proud to be an American 3 960 558 3 822 380 / 96.5 %

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.10 %

    Monthly Change in Engagement Rate Engagement Rate
1 Eddie V's Prime Seafood Eddie V's Prime Seafood 64 % 10.58 %
2 Hawaii Hawaii 5 % 2.72 %
3 Era Alaska Era Alaska 84 % 2.66 %
4 Park Nicollet Health Services Park Nicollet Health Services 682 % 2.54 %
5 I am a Woman of God I am a Woman of God 23 % 2.51 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 54 %

    Response Time Response Rate Answered minus unanswered questions
1 T-Mobile USA T-Mobile USA 55 min 96 % 973
2 Boost Mobile Boost Mobile 106 min 91 % 626
3 DISH DISH 55 min 90 % 503
4 Best Buy Best Buy 214 min 81 % 441
5 Sprint Sprint 1422 min 68 % 400

REGIONAL REPORT DETAILS

Data Range: 1st March, 2013 to 31st March, 2013

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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