May 2014 Social Marketing Report: United States Regional

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Häagen-Dazs shared a photo
15th May, 2014 Häagen-Dazs

Satisfy more than one craving with our Chocolate Peanut Butter bar.

most engaging photo

Most Popular Post

  • 245k Total Interactions
  • 4247 Comments
  • 013k Shares

Michael Kors shared a photo
24th May, 2014 Michael Kors

Stitched to perfection. http://mko.rs/iF

most engaging photo

Most Popular Post

  • 226k Total Interactions
  • 2847 Comments
  • 9401 Shares

Michael Kors shared a photo
20th May, 2014 Michael Kors

Always at the ready. #JetSetSelma

most engaging photo

Most Popular Post

  • 213k Total Interactions
  • 1395 Comments
  • 4714 Shares

REGIONAL REPORT DETAILS

Data Range: 1st May, 2014 to 31st May, 2014

Local Fans: The number of local fans from the Page's overall fan base.

Interactions: The sum of replies, retweets and organic mentions.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report, in this metric, we have only included pages possessing more than 10,000 fans between the first and last day of the selected time period.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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