November 2012 Social Media Report: Facebook Pages in Germany

Facebook Pages in Germany

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Socialbakers social media report

November 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Amazon.de Amazon.de 2 133 672
2 McDonald's Deutschland McDonald's Deutschland 1 916 802
3 New Yorker New Yorker 1 886 051
4 stylefruits stylefruits 1 615 072
5 Lidl Lidl 1 460 832
6 Kinder Riegel Kinder Riegel 1 352 713
7 Lufthansa Lufthansa 1 194 625
8 nutella Deutschland nutella Deutschland 1 105 609
9 Wooga Wooga 1 072 215
10 dm-drogerie markt Deutschland dm-drogerie markt Deutschland 1 002 970

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 PromiFlash PromiFlash 2 325 102 N/A
2 Galileo Galileo 1 317 337 N/A
3 TV total TV total 1 112 470 N/A
4 spieletipps spieletipps 1 048 655 N/A
5 ProSieben ProSieben 1 013 024 N/A
6 DMAX DMAX 933 377 N/A
7 Bild Bild 820 943 N/A
8 MTV Germany MTV Germany 605 123 N/A
9 RTL RTL 546 830 N/A
10 BRAVO BRAVO 546 755 N/A

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.33 %

    Monthly Change in Engagement Rate Engagement Rate
1 Pedigree Deutschland Pedigree Deutschland 704 % 8.19 %
2 buch.de buch.de 640 % 4.42 %
3 SYOSS SYOSS 194 % 3.23 %
4 Deutsche Vermögensberatung AG - DVAG Deutsche Vermögensberatung AG - DVAG 66 % 3.16 %
5 BeeDees Deutschland BeeDees Deutschland 665 % 2.57 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 68 %

    Response Time Response Rate Answered minus unanswered questions
1 DB Bahn DB Bahn 74 Min 91 % 1179
2 o2 Deutschland o2 Deutschland 425 Min 83 % 856
3 Telekom-hilft Telekom-hilft 192 Min 88 % 738
4 dm-drogerie markt Deutschland dm-drogerie markt Deutschland 141 Min 71 % 690
5 stylefruits stylefruits 152 Min 94 % 683

stylefruits shared a photo
27th November, 2012 stylefruits

most engaging photo

Most Popular Post

  • 089k Total Interactions
  • 1815 Comments
  • 2447 Shares

stylefruits shared a photo
10th November, 2012 stylefruits

most engaging photo

Most Popular Post

  • 089k Total Interactions
  • 1815 Comments
  • 2447 Shares

stylefruits shared a photo
29th November, 2012 stylefruits

most engaging photo

Most Popular Post

  • 064k Total Interactions
  • 1106 Comments
  • 1383 Shares

REGIONAL REPORT DETAILS

Data Range: 1st November, 2012 to 30th November, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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