November 2012 Social Media Report: Facebook Pages in Switzerland

Facebook Pages in Switzerland

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Socialbakers social media report

November 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 AXE Effekt AXE Effekt 336 305
2 ok.- ok.- 246 335
3 Ricola Ricola 240 535
4 Bally Bally 198 658
5 Sony Mobile DE Sony Mobile DE 188 928
6 Playboy Fragrances - Deutschland Österreich Schweiz Playboy Fragrances - Deutschland Österreich Schweiz 169 260
7 Swisscom Swisscom 161 194
8 Orange CH Orange CH 136 748
9 Migros Ice Tea Migros Ice Tea 133 906
10 Mammut Mammut 110 725

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Dinge, die die Welt nicht braucht. Dinge, die die Welt nicht braucht. 96 746 N/A
2 SRF 3 SRF 3 67 851 N/A
3 Couleur3 Couleur3 48 188 N/A
4 MTV Switzerland MTV Switzerland 43 636 N/A
5 Energy Bern Energy Bern 33 518 N/A
6 Crans Montana Crans Montana 18 478 N/A
7 Thomas Hutter's Social Media Blog Thomas Hutter's Social Media Blog 17 956 N/A
8 120 SECONDES - COULEUR 3 120 SECONDES - COULEUR 3 16 516 N/A
9 Radio Argovia Radio Argovia 15 943 N/A
10 Radio Zürisee Radio Zürisee 8 826 N/A

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.65 %

    Monthly Change in Engagement Rate Engagement Rate
1 Leica Geosystems Leica Geosystems 52 % 3.60 %
2 eat.ch eat.ch 37 % 2.74 %
3 Lindt, Maître Chocolatier - Switzerland Lindt, Maître Chocolatier - Switzerland 49 % 2.13 %
4 Mercedes-Benz Switzerland Mercedes-Benz Switzerland 9 % 1.45 %
5 Discover Lugano - Ticino, Switzerland Discover Lugano - Ticino, Switzerland 44 % 1.43 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 67 %

    Response Time Response Rate Answered minus unanswered questions
1 SBB CFF FFS SBB CFF FFS 168 Min 88 % 160
2 Swisscom Swisscom 505 Min 88 % 133
3 Sunrise Sunrise 928 Min 79 % 80
4 Orange CH Orange CH 1,206 Min 79 % 43
5 digitec AG digitec AG 1,045 Min 67 % 22

Longines Watches shared a photo
29th November, 2012 Longines Watches

Another 2 weeks for you to win this amazing watch! Enter the competition here: http://180.longines.com/180fans/

most engaging photo

Most Popular Post

  • 8358 Total Interactions
  • 0172 Comments
  • 0341 Shares

Bally shared a photo
28th November, 2012 Bally

most engaging photo

Most Popular Post

  • 5458 Total Interactions
  • 0065 Comments
  • 0254 Shares

Bally shared a photo
18th November, 2012 Bally

most engaging photo

Most Popular Post

  • 5190 Total Interactions
  • 0063 Comments
  • 0243 Shares

REGIONAL REPORT DETAILS

Data Range: 1st November, 2012 to 30th November, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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