November 2012 Social Media Report: Facebook Pages in United Kingdom

Facebook Pages in United Kingdom

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Socialbakers social media report

November 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Amazon UK Amazon UK 2 926 762
2 Cadbury Creme Egg Cadbury Creme Egg 2 363 760
3 Maximum Respect for the British Armed Forces supporting the RBL Maximum Respect for the British Armed Forces supporting the RBL 2 083 494
4 Cadbury Wispa Cadbury Wispa 1 948 764
5 Galaxy Chocolate Galaxy Chocolate 1 877 336
6 Maltesers Maltesers 1 613 313
7 GloSticks GloSticks 1 343 824
8 iTunes (UK) iTunes (UK) 1 328 110
9 Nando's Nando's 1 287 953
10 Gain Gain 1 271 960

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Sky Sports Sky Sports 1 698 012 N/A
2 BBC Radio 1 BBC Radio 1 1 228 536 N/A
3 Capital FM Capital FM 862 233 N/A
4 Travel Channel Travel Channel 661 052 N/A
5 MTV UK MTV UK 641 540 N/A
6 The Sun The Sun 636 583 N/A
7 BBC BBC 622 529 N/A
8 FHM FHM 619 501 N/A
9 Kiss FM (UK) Kiss FM (UK) 564 371 N/A
10 Peep Show Peep Show 550 928 N/A

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.22 %

    Monthly Change in Engagement Rate Engagement Rate
1 LateRooms.com LateRooms.com 53 % 2.94 %
2 Appliances Online Appliances Online 64 % 2.68 %
3 Petplan UK Petplan UK 16 % 1.91 %
4 Jo Malone London Jo Malone London 26 % 1.80 %
5 Mercedes-Benz Vito Sport Mercedes-Benz Vito Sport 90 % 1.69 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 53 %

    Response Time Response Rate Answered minus unanswered questions
1 Virgin Media Virgin Media 542 Min 91 % 683
2 Argos Argos 144 Min 92 % 620
3 Next Next 41 Min 93 % 358
4 Boots UK Boots UK 292 Min 96 % 355
5 boohoo.com boohoo.com 15 Min 90 % 302

Appliances Online shared a photo
11th November, 2012 Appliances Online

Click LIKE if you fancy WINNING 3 Samsung smart appliances (Worth £2,500). Enter here: http://bit.ly/SamSanta and tell us, who's the smartest person you know? :)

most engaging photo

Most Popular Post

  • 056k Total Interactions
  • 4281 Comments
  • 0938 Shares

Asda shared a photo
27th November, 2012 Asda

Click "like" if you'd love to win £100 to buy your Christmas turkey and all the trimmings! You can order your Butcher's Selection turkey online from this Friday for a Christmas delivery slot. Enter our competition for the chance to have the whole lot taken care of: http://bit.ly/Rj9Lbp

most engaging photo

Most Popular Post

  • 041k Total Interactions
  • 0914 Comments
  • 0674 Shares

Appliances Online shared a photo
28th November, 2012 Appliances Online

Click LIKE and you could WIN a £500 Electrolux Oven/Cooker. Enter here: http://bit.ly/EluxWin and let us know what your favourite Christmas dish is..

most engaging photo

Most Popular Post

  • 035k Total Interactions
  • 1830 Comments
  • 0612 Shares

REGIONAL REPORT DETAILS

Data Range: 1st November, 2012 to 30th November, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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