November 2012 Social Media Report: Facebook Pages in United States

Facebook Pages in United States

United States flag

Socialbakers social media report

November 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Walmart Walmart 25 512 450
2 Samsung Mobile USA Samsung Mobile USA 21 199 777
3 Target Target 20 973 727
4 Subway Subway 18 517 158
5 Disneyland Disneyland 15 252 883
6 Starburst Starburst 11 604 550
7 Walt Disney World Walt Disney World 11 529 154
8 Reese's Reese's 10 056 342
9 Kohl's Kohl's 9 590 244
10 Buffalo Wild Wings Buffalo Wild Wings 9 579 956

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Cartoon Network Cartoon Network 14 060 937 N/A
2 Discovery Channel Discovery Channel 12 443 371 N/A
3 National Geographic National Geographic 12 250 808 N/A
4 History History 11 809 449 N/A
5 Nickelodeon Nickelodeon 11 156 476 N/A
6 Animal Planet Animal Planet 8 926 648 N/A
7 HBO HBO 8 707 450 N/A
8 VH1 VH1 5 416 873 N/A
9 iHeartRadio iHeartRadio 5 260 259 N/A
10 Pandora Pandora 4 636 092 N/A

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.14 %

    Monthly Change in Engagement Rate Engagement Rate
1 RodeoGold.com RodeoGold.com 347 % 9.49 %
2 AstraZeneca US Community Connections AstraZeneca US Community Connections 73 % 5.09 %
3 I am a Woman of God I am a Woman of God 65 % 3.38 %
4 Freedom to Marry Freedom to Marry 54 % 3.25 %
5 North Social North Social 8 % 3.23 %

Analyze & Enhance Your Facebook Performance

Top 5 Socially Devoted
Facebook Brands

Average Response Rate 45 %

    Response Time Response Rate Answered minus unanswered questions
1 T-Mobile T-Mobile 77 Min 86 % 808
2 Best Buy Best Buy 215 Min 79 % 668
3 Applebee's Applebee's 34 Min 79 % 394
4 Kmart Kmart 132 Min 82 % 321
5 Redbox Redbox 49 Min 93 % 307

Macy's shared a photo
21st November, 2012 Macy's

Always a fan favorite. Who loves Hello Kitty?

most engaging photo

Most Popular Post

  • 409k Total Interactions
  • 9598 Comments
  • 023k Shares

Kohl's shared a photo
29th November, 2012 Kohl's

We’re giving $1 to Toys for Tots for each new “like” we get now through December 24. Tell your friends and family. Every “like” helps. Plus, we’re paying the tab for one lucky shopper every day, in every store, online too! No purchase necessary. http://oak.ctx.ly/r/1b8p

most engaging photo

Most Popular Post

  • 387k Total Interactions
  • 1982 Comments
  • 024k Shares

Walmart shared a photo
19th November, 2012 Walmart

It’s the pie showdown: "Like" for Pumpkin, “Share” for Apple. (Both available in your local store’s bakery!)

most engaging photo

Most Popular Post

  • 323k Total Interactions
  • 010k Comments
  • 021k Shares

REGIONAL REPORT DETAILS

Data Range: 1st November, 2012 to 30th November, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

Interested in advanced demographics & top content?
See more in Analytics PRO

Older Reports

Engage 2014 New York by Socialbakers