October 2012 Social Media Report: Facebook Pages in Germany

Facebook Pages in Germany

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Socialbakers social media report

October 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Amazon.de Amazon.de 1 956 000
2 McDonald's Deutschland McDonald's Deutschland 1 837 000
3 stylefruits stylefruits 1 476 000
4 Lidl Lidl 1 401 000
5 Kinder Riegel Kinder Riegel 1 269 000
6 Lufthansa Lufthansa 1 179 000
7 nutella Deutschland nutella Deutschland 1 072 000
8 Wooga Wooga 978 000
9 dm-drogerie markt Deutschland dm-drogerie markt Deutschland 820 000
10 Audi Deutschland Audi Deutschland 707 000

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 PromiFlash PromiFlash 2 214 000 N/A
2 moviepilot moviepilot 1 404 000 N/A
3 Galileo Galileo 1 261 000 N/A
4 TV total TV total 1 102 000 N/A
5 spieletipps spieletipps 1 014 000 N/A
6 ProSieben ProSieben 856 000 N/A
7 DMAX DMAX 856 000 N/A
8 Bild Bild 815 000 N/A
9 MTV Germany MTV Germany 598 000 N/A
10 Spickmich Spickmich 514 000 N/A

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.28 %

    Monthly Change in Engagement Rate Engagement Rate
1 Immonet Immonet N/A 2.07 %
2 Deutsche Vermögensberatung AG - DVAG Deutsche Vermögensberatung AG - DVAG N/A 1.90 %
3 Dein Bayern Dein Bayern N/A 1.62 %
4 Hasseröder Hasseröder N/A 1.59 %
5 markt.de markt.de N/A 1.52 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 0 %

    Response Time Response Rate Answered minus unanswered questions
1 DB Bahn DB Bahn 60 Min 85 % 1
2 Telekom-hilft Telekom-hilft 156 Min 95 % 1
3 stylefruits stylefruits 145 Min 85 % 682
4 dm-drogerie markt Deutschland dm-drogerie markt Deutschland 118 Min 71 % 555
5 o2 Deutschland o2 Deutschland 397 Min 71 % 482

REGIONAL REPORT DETAILS

Data Range: 1st October, 2012 to 31st October, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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