October 2012 Social Media Report: Facebook Pages in Portugal

Facebook Pages in Portugal

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Socialbakers social media report

October 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Nike Football Portugal Nike Football Portugal 1 092 000
2 tmn tmn 669 000
3 Liga Portuguesa Contra o Cancro Liga Portuguesa Contra o Cancro 524 000
4 Vodafone Portugal Vodafone Portugal 524 000
5 Optimus Optimus 493 000
6 Swatch Swatch 452 000
7 Worten Worten 434 000
8 Fnac Portugal Fnac Portugal 370 000
9 Dê Colo à Ajuda de Berço Dê Colo à Ajuda de Berço 363 000
10 MEO MEO 351 000

Check out Who’s on Top on Facebook

Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Rádio Comercial Rádio Comercial 592 000 N/A
2 Descobrir PORTUGAL Descobrir PORTUGAL 570 000 N/A
3 CIDADE FM CIDADE FM 556 000 N/A
4 RFM RFM 496 000 N/A
5 MTV PORTUGAL MTV PORTUGAL 457 000 N/A
6 Caderneta de Cromos Caderneta de Cromos 282 000 N/A
7 Público Público 282 000 N/A
8 Frases sentidas Frases sentidas 217 000 N/A
9 TVI TVI 196 000 N/A
10 Jornal de Notícias Jornal de Notícias 162 000 N/A

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.17 %

    Monthly Change in Engagement Rate Engagement Rate
1 Be-Slim Be-Slim N/A 2.47 %
2 Avon Portugal - Página Oficial Avon Portugal - Página Oficial N/A 1.72 %
3 Roady - Centro Auto Roady - Centro Auto N/A 1.53 %
4 Museu do Caramulo Museu do Caramulo N/A 1.23 %
5 Delta Cafés Delta Cafés N/A 1.20 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 0 %

    Response Time Response Rate Answered minus unanswered questions
1 TAP PORTUGAL TAP PORTUGAL 57 Min 94 % 210
2 Samsung Portugal Samsung Portugal 426 Min 81 % 166
3 MEO MEO 105 Min 86 % 136
4 Moche Moche 290 Min 74 % 106
5 tmn tmn 87 Min 70 % 74

REGIONAL REPORT DETAILS

Data Range: 1st October, 2012 to 31st October, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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