October 2012 Social Media Report: Facebook Pages in Switzerland

Facebook Pages in Switzerland

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Socialbakers social media report

October 2012

Premium Sectionfor Logged Users

  • Top Industries
  • Fans & Posting Averages
  • Key Benchmarks

Top 10 Facebook Brands by Number of Local Fans

    Fans Local Fans NEW
1 Nespresso Nespresso 1 783 000
2 Switzerland | Schweiz | Suisse | Svizzera Switzerland | Schweiz | Suisse | Svizzera 345 000
3 AXE Effekt AXE Effekt 311 000
4 Bally Bally 196 000
5 Ricola Ricola 189 000
6 Sony Mobile DE Sony Mobile DE 179 000
7 ok.- ok.- 174 000
8 Playboy Fragrances - Deutschland Österreich Schweiz Playboy Fragrances - Deutschland Österreich Schweiz 155 000
9 Swisscom Swisscom 143 000
10 Swiss International Air Lines Swiss International Air Lines 135 000

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Top 10 Facebook Media by Number of Local Fans

    Fans Local Fans NEW
1 Dinge, die die Welt nicht braucht. Dinge, die die Welt nicht braucht. 95 000 N/A
2 SRF 3 SRF 3 67 000 N/A
3 Couleur3 Couleur3 47 000 N/A
4 MTV Switzerland MTV Switzerland 43 000 N/A
5 Energy Bern Energy Bern 29 000 N/A
6 Crans Montana Crans Montana 18 000 N/A
7 Thomas Hutter's Social Media Blog Thomas Hutter's Social Media Blog 17 000 N/A
8 Radio Argovia Radio Argovia 15 000 N/A
9 Radio Zürisee Radio Zürisee 7 000 N/A
10 Blick-Apps Blick-Apps 4 000 N/A

Check out Who’s on Top on Facebook

Top 5 Facebook Brands
by Post Engagement Rate

Average Post Engagement Rate 0.26 %

    Monthly Change in Engagement Rate Engagement Rate
1 eat.ch eat.ch N/A 4.34 %
2 Leica Geosystems Leica Geosystems N/A 2.37 %
3 LAAX LAAX N/A 2.06 %
4 Mercedes-Benz Switzerland Mercedes-Benz Switzerland N/A 1.60 %
5 Lindt, Maître Chocolatier - Switzerland Lindt, Maître Chocolatier - Switzerland N/A 1.43 %

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Top 5 Socially Devoted
Facebook Brands

Average Response Rate 0 %

    Response Time Response Rate Answered minus unanswered questions
1 SBB CFF FFS SBB CFF FFS 174 Min 86 % 147
2 Swisscom Swisscom 494 Min 85 % 103
3 Nespresso Nespresso 929 Min 72 % 64
4 Swiss International Air Lines Swiss International Air Lines 283 Min 72 % 47
5 IKEA CH IKEA CH 682 Min 77 % 12

REGIONAL REPORT DETAILS

Data Range: 1st October, 2012 to 31st October, 2012

Local Fans: The number of local fans from the Page's overall fan base.

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond the user wall posts.

Response Rate: The percentage of user wall posts that get responded by the company.

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