Around this time last year, demand on Facebook and Twitter stood at about the same number: 1.5 million user posts to brand pages. Fast forward to now and the situation has changed significantly. In Q3, about 3.2 million questions were asked of brands on Twitter - double the amount from last year and double the amount of questions asked on Facebook.
The Socially Devoted results for Q3 are in. While there are fewer Socially Devoted brands than a year ago, the gap in performance between the Socially Devoted and the brands that are not focused on social customer care has continued to grow. Good social customer care pays dividends, and brands need to start putting our recommendations to practice.
We track and analyze over 60,000 Facebook brands. It may seem shocking, but of the 1,723 brands that met our Smart Storytellers benchmark, only 144 of them were Socially Devoted - that’s just 8%!