Hot on the heels of our Social Insights events in Istanbul and Dubai last week, we look at both Turkey and the UAE's social customer care for Q3 2014, and find one serious issue.
Brands continue to make progress toward answering all customer questions on Facebook. The biggest problem, though, is how long they’re taking to do it.
Around this time last year, demand on Facebook and Twitter stood at about the same number: 1.5 million user posts to brand pages. Fast forward to now and the situation has changed significantly. In Q3, about 3.2 million questions were asked of brands on Twitter - double the amount from last year and double the amount of questions asked on Facebook.