Customer Case Study: SayItSocial Improves ROI Visibility for Clients’ Social Media Campaigns by Using Socialbakers

SayItSocial helps medium and large enterprises build effective social media strategies for their target markets and can demonstrate value by tracking and increasing their ROI.

Challenge

SayItSocial focuses on auditing and developing their clients social media campaigns. They need to show their clients how to optimize their social media efforts and how to improve customer relationships.

SayItSocial clients could not invest in a social media agency unless they were provided with monthly reports that measured and demonstrated social media campaign effectiveness and ROI.

Solution

With Analytics PRO, SayItSocial is able to track the progress and ROI of their clients’ social media efforts. SayItSocial can compare their clients’ social media campaigns to those in their industry for competitive insights. With the ability to analyze anecdotal data such as fan growth rate, engagement rates, and competitor tactics, SayItSocial can better diagnose and develop social media strategies for their clients.

Benefits

• Analysis of clients’ competitors social media performance.
• Determining the types of content that receive the highest levels of fan engagement.
• Develop in-depth case studies for the hospitality industry.
• Demonstrates the legitimacy of a social media agency with the ability to track, compare, and improve their clients’ social media performance.

“SayItSocial develops social media campaigns for clients using innovative technologies to measure and maximize social media ROI,” said Josh Harcus, Director of Business Development at SayItSocial. “Socialbakers has developed a cutting edge platform that does just that. Analytics PRO allows brands to compare their social media efforts to other competitors in their industry. This gives our clients a competitive edge for their business resulting in increased customer acquisition rates, augmented customer relationships, and higher levels of brand awareness.”

Ty Downing

CEO of SayItSocial.

Download full case study here