Resource Center

Case Study: Italian Banks on Facebook (Monte dei Paschi di Siena Update)

Case Study: Italian Banks on Facebook (Monte dei Paschi di Siena Update) image

In this short case study, we monitored 6 Italian banking brands and analyzed how they stand compared to each other. Additionally, we took a deeper look into the case of the oldest Italian bank - Banca Monte dei Paschi di Siena, which faced some serious problems that resulted in a state bailout. You will find more about how these facts resonated on their Facebook page at the end of this study.

Case Study: Polish Fashion Brands on Facebook

Case Study: Polish Fashion Brands on Facebook image

In recent years, there has been a rise in Fashion brands in Poland. Many of these brands have shown tremendous success and are doing quite well on Facebook. In this case study, 10 polish fashion brands will be analyzed and compared to determine which brand has the most effective Facebook performance. Also included is an infographic displaying country averages of other Fashion Facebook Pages in a variety of countries.

Edgerank Whitepaper

Edgerank Whitepaper image

Socialbakers ist sich sicher: Edgerank ist eins der interessantesten und komplexesten Themen die momentan auf Facebook vorkommen. Es wird viel um Edgerank und dessen Inhalt diskutiert, aber nicht immer wahrheitsgemäß. Deswegen haben wir ein Whitepaper erstellt, dass Edgerank zusammenfasst und erklärt wie man am besten seine Postingstrategien optimiert und die Effektivität der Posts erhöht. Das Edge wird von drei logischen Faktoren begleitet: Affinität, ewichtung, Aktualität.

Whitepaper: Social Media Issues vs. Social Media Crisis

Whitepaper: Social Media Issues vs. Social Media Crisis image

Once you have taken the first steps in developing your social media presence, it is time to create a social media strategy. In today’s social era, a bad reputation can spread quicker than ever. For this reason, an integral part of developing your social media strategy is to create both a social media issue and a crisis management plan. What’s the difference? Find out in this whitepaper which will ensure that your brand’s reputation will continue to thrive on social media.