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December 2012 Social Marketing Report: Airlines

Industry Social Marketing Report


December 2012

Key Facebook Benchmarks

  • Average Post
    Response Rate

    75 %

  • Average Post
    Engagement Rate

    0.27 %

The Most Socially Devoted
Facebook Brand

Response Time 52min
Response Rate 97 %

Top Facebook Posts

  • 1


    shared photo

    30th November, 2012

    The future of air travel is now taking off to two more…

    most engaging photo
    • Total Interactions0

      • 37 000

      • Comments1 079

      • Shares5 366

    • 4.01 %

Like what you see? Check out our monthly regional reports!

Regional Reports

Top 3 Fastest Growing Facebook Airlines Brands

Top 10 Facebook Brands by Number of Fans

Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

Airlines Social Media Report Archive

Glossary & Metrics Overview

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • Calculated as the average number of Interactions per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Total Fan Count

    The sum of all Fans of a particular Facebook Page