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December 2012 Social Marketing Report: Airlines

Industry Social Marketing Report


December 2012

Key Facebook Benchmarks

  • Average Post
    Response Rate

    75 %

  • Average Post
    Interactions per 1k Fans


The Most Socially Devoted
Facebook Brand

Response Time 52min
Response Rate 97 %

Top Facebook Posts

  • 1


    shared photo

    30th November, 2012

    The future of air travel is now taking off to two more…

    most engaging photo
    • Total Interactions0

      • 37 000

      • Comments1 079

      • Shares5 366

    • 40.1

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Top 3 Fastest Growing Facebook Airlines Brands

Top 10 Facebook Brands by Number of Fans

Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

Airlines Social Media Report Archive

Glossary & Metrics Overview

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • Calculated as the average of all daily ratios for the number of interactions (likes, comments, shares) per 1000 fans during the selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Total Fan Count

    The sum of all Fans of a particular Facebook Page

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