We use cookies to improve your experience on this website. By continuing to browse our site you agree to our use of cookies. Find out more here. x

December 2012 Social Marketing Report: E-Commerce

Industry Social Marketing Report

E-Commerce

December 2012

Key Facebook Benchmarks

  • Average Post
    Response Rate

    66 %

  • Average Post
    Engagement Rate

    0.17 %

The Most Socially Devoted
Facebook Brand

Response
Time
Response Time 28min
Response
Rate
Response Rate 94 %

Top Facebook Posts

  • 1
    Next

    Next

    shared photo

    20th December, 2012

    내가 갖고 싶으면 : 좋아요! 선물 주고 싶으면 : @이름 각각 2대씩 리디북스가 선물합니다. 당첨자발표는…

    most engaging photo
    • Total Interactions0

      • 89 000

      • Comments19 000

      • Shares678

    • 63.8 %

Like what you see? Check out our monthly regional reports!

Regional Reports

Top 3 Fastest Growing Facebook E-Commerce Brands

Top 10 Facebook Brands by Number of Fans

Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

E-Commerce Social Media Report Archive

Glossary & Metrics Overview

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • Calculated as the average number of Interactions per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Total Fan Count

    The sum of all Fans of a particular Facebook Page