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December 2012 Social Marketing Report: Food & Beverages

Industry Social Marketing Report

Food & Beverages

December 2012

Key Facebook Benchmarks

  • Average Post
    Response Rate

    54 %

  • Average Post
    Interactions per 1k Fans


Top 3 Brands
on Facebook by Average Post Interactions per 1k Fans

per 1k Fans
Interactions per 1k Fans 45.5
Interactions per 1k Fans 32.4
Interactions per 1k Fans 29.3

The Most Socially Devoted
Facebook Brand

Response Time 721min
Response Rate 90 %

Top Facebook Posts

  • 1


    shared photo

    17th December, 2012

    ไลค์และแชร์ตามข่าวไว้ให้ดี!! ใครอยากได้แอปเปิ้ลยกเซ็ท 4 เครื่อง!…

    most engaging photo
    • Total Interactions0

      • 114 000

      • Comments5 105

      • Shares52 000

    • 117

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Top 3 Fastest Growing Facebook FMCG Brands

Top 10 Facebook Brands by Number of Fans

Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

Glossary & Metrics Overview

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • Calculated as the average of all daily ratios for the number of interactions (likes, comments, shares) per 1000 fans during the selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Total Fan Count

    The sum of all Fans of a particular Facebook Page

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