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October 2012 Social Marketing Report: Austria

Regional Social Marketing Report

Austria

October 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 896 min
Response Rate Response Rate 86 %
AMUQ
AMUQ 233
Response Time 808 min
Response Rate 80 %
AMUQ 145
Response Time 671 min
Response Rate 92 %
AMUQ 113
Response Time 904 min
Response Rate 68 %
AMUQ 60
Response Time 813 min
Response Rate 83 %
AMUQ 41

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Data Range: 1st October, 2012 to 31st October, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

Austria Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

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