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December 2012 Social Marketing Report: Brazil

Regional Social Marketing Report

Brazil

December 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 1
    Skol

    Skol

    shared video

    18th December, 2012

    Atenção! O verão chegou e com ele diversas enfermidades se espalham pelo país. Dá uma olhada pra ver se você também é um "verãocondríaco".

    • Total Interactions121 000

      • 74 000

      • Comments9 305

      • Shares37 000

    • 1.31 %

  • 2
    BrahmaFla

    BrahmaFla

    shared photo

    5th December, 2012

    LUTO! Há poucas horas morreu Oscar Niemeyer. O ex-arquiteto…

    most engaging photo
    • Total Interactions78 000

      • 40 000

      • Comments2 612

      • Shares35 000

    • 4 %

  • 3
    BrahmaSeleção

    BrahmaSeleção

    shared photo

    27th December, 2012

    QUEM FOI MELHOR EM 2012? O Prêmio da Fifa é só no dia 7 de…

    most engaging photo
    • Total Interactions77 000

      • 51 000

      • Comments7 835

      • Shares18 000

    • 2.39 %

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Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

Brazil Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.