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December 2012 Social Marketing Report: Brazil

Regional Social Marketing Report


December 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 23 min
Response Rate Response Rate 96 %
AMUQ 781
Response Time 205 min
Response Rate 94 %
AMUQ 299
Response Time 895 min
Response Rate 83 %
AMUQ 298
Response Time 272 min
Response Rate 84 %
AMUQ 293
Response Time 478 min
Response Rate 87 %
AMUQ 284

Top Facebook Posts

  • 1


    shared video

    18th December, 2012

    Atenção! O verão chegou e com ele diversas enfermidades se espalham pelo país. Dá uma olhada pra ver se você também é um "verãocondríaco".

    • Total Interactions121 000

      • 74 000

      • Comments9 305

      • Shares37 000

    • 13.1

  • 2
  • 3

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Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

Brazil Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response

    The percentage of user wall posts that get responded by the company.

  • Response

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

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